A business’s website is crucial to success in the digital age we are living in. Whether it serves as an information hub for your brick-and-mortar store or it is processing transactions every day, your website often provides customers with a good or bad first impression of your business. Unfortunately, many businesses do not invest the time or money required to maximize their website’s potential. The best websites are designed by website professionals with expertise across all areas. Here are some key principles of good web design to keep in mind when creating an attractive and functional website for your business.
An effective website does not need to be complex, and often overengineered websites do more harm than good. For example, when a website has too many design elements, confusing menus, and/or too many potential actions that visitors can take, visitors may become overwhelmed, distracted, or frustrated. Website design should always prioritize purpose, and simplicity is the best way to achieve this.
While a lot of your brand’s personality can be communicated by design and imagery, text is still essential when it comes to providing the information your visitors need and ensuring your website can be read by search engines. The font, typography, and layout that you choose need to be easy to read as well as attractive. Longer blocks of text should be broken up into smaller chunks and formatted with relevant headings to help humans scan the information, and the text itself should include relevant keywords so that search engines understand the content.
The design of your website should be consistent, from the homepage to your blog posts and your contact page. This means sticking with the same colors, font types and sizes, button styles as well as the same types of imagery. To ensure that the design is consistent throughout, you can create a CSS (Cascading Style Sheet) to store the settings to make it easier to stick to.
The colors that you use in your website should reflect your branding, but if your logo is particularly bold or bright, it might be necessary to balance the use of color with white space and a complementary color palette. It is usually best to stick with 3-4 colors or tones throughout.
Quick loading speed
We all know how frustrating it can be when a website is slow to load. In fact, if a website takes more than a couple of seconds to load, many people will abandon it and look elsewhere. In addition, slow websites are penalized by search engine algorithms and may appear lower in search results as a result. To optimize your website’s loading speed, it is best to hire professional web design Gloucester.
Easy to navigate
Research has found that people will stay longer on a website if they can find their way around with ease. This means organizing your menu in a logical way so that a visitor will be able to find the information that they need in three clicks or less.
The number of people who choose to use mobile devices like smartphones and tablets when browsing the internet is growing all the time. Websites that have been designed only for desktop are difficult to use on mobile devices, and if your website does not adapt depending on the type of screen it is being viewed on, you may be losing business.