A fully functional website is one of the most useful tools you can have as a business owner. As well as providing further information, and possibly even an online store, to customers, it is an important marketing tool for generating interest and loyalty in your brand. However, with millions of websites already existing on the internet and increasing daily, how can you ensure that customers find – and return to – your website? In this how-to guide, we will look at three tips for increasing traffic to your website.
Ensure that it is well designed
As a customer, there is nothing more off-putting than visiting a business’s website to find that it is badly designed. From uninspiring fonts and backgrounds to gaps in information and difficulty in navigation, a poorly designed website will only encourage the customer to quickly click the ‘back’ button, leaving them with the impression that your business is unprofessional. Take the time to invest in your website to produce a resource that is truly useful for your customers. Essential factors for an attractive website include a welcoming design with easy-to-read fonts and ensuring that your site is easily navigable. If you lack the skills in-house to build a well-designed website, invest in a web designer to ensure a professional finish for your website that successfully drawers customers in.
Search engine optimization (SEO) is about communicating to search engines that your website is worth displaying and, as such, making sure that it features high up in the search engine ranks. This ensures that customers can easily find your website when searching for related terms in the search engine. The trick to top-quality SEO is understanding what the search engines currently favor and ensuring that your strategy aligns with that; however, this can frequently change, and it can be hard to keep up if you are not an SEO professional. As such, hiring an experienced SEO company can be a hugely useful investment for your online business. With their expertise, they will develop a customized SEO strategy for your business designed to boost your SEO ranking, thereby increasing traffic to your website and increasing lead conversions.
Create high-value content
Your website’s primary objective might be to encourage customers to buy your products or use your services; however, to ensure maximized traffic to your website, how can you encourage customers to continue visiting even if they don’t have any specific purchases in mind? The key is to create high-value content that customers find useful and want to return to. This might include hosting a blog as part of your website that is kept regularly updated with interesting articles on issues related to your business, such as behind-the-scenes glimpses of your business process or discussions on various issues affecting your industry. Furthermore, provide the same level of quality content on your business social media accounts to engage a customer base on other channels, ensuring to link your website in all posts.
If you want to increase traffic for your site, you must be doing all three of the above tips.