Are you sure that your company website is offering your customers everything that they need and expect? Sure, you might think that your site is performing well from your side. But if it isn’t performing well from your customers’ point of view, then you could end up losing web traffic. That can be very detrimental to sales and leads. So, you really need to have a good idea of what your customers expect from your site. Here are some very common things that they will want, regardless of which industry your business is in.
Lots of people now find new businesses and companies through Google searches, but if you give out business cards and advertise with flyers, then many potential customers will visit your site by manually typing the URL into their address bar. Because of this, you need to keep the web address simple and easy to type. It’s important to think about the URL when you go to register the domain. If it is too complicated, people might not be bothered to even start typing it in to visit.
Streamlined Customer Experience
When you are looking for somewhere to host your business website, such as iPage, you will probably want a platform which makes it easy for you to build your site from scratch. For instance, many hosting sites offer various templates that make it easy to put a website together. As well as looking for somewhere that makes it easy for you, you should also try and find a hosting platform that can streamline the whole user experience. People viewing your site will want to easily browse all the pages and information that is on it. If this isn’t easy, they will quickly leave, which can increase your bounce rate too much.
Links To Social Media
If web users like the look of your website, then they will want to find out more about your company and try and connect with you even further. The best way for them to do that is to follow you on your company’s social media. So, it’s a good idea to make sure you have social media buttons somewhere visible on your site. Clicking on these can instantly take people from your site to your profiles. You will find that adding these buttons onto your site can help to increase followers on social media too!
What’s Your Company About?
The chances are that most people visiting your website won’t know a whole lot about your company. For this reason, you need to make sure that your site gives them a good sense of your business and exactly what it can offer them. The best way to do this is to make sure that the content and copy on your site is up to a very high quality. You might want to hire a copywriter to create the web content as they are experts at creating a business’s specific tone of voice. Plus, they will be able to get the message across in as few words as possible.