Promo videos are an exceptional marketing tool for small businesses in the modern age. They offer you the chance to shout about your company in a format that people enjoy. Everyone loves watching videos a fair bit more than they enjoy reading information.
The trick is ensuring your promo video looks professional. You probably think you need a whole film crew to achieve this, right? Wrong, just take a look at these tips to see how easy it is to make professional promo videos:
High-Quality Recording Equipment
The first thing on your mind should be the equipment you use to record. You can’t get a professional job out of a smartphone camera that someone is holding upright. Sure, the actual quality of the video might be very good. However, the audio will be poor, and the image won’t be stable as the person holding it can move or shake. So, what you need is a good quality camera to film with, as well as a tripod that you can stick it on. This creates stable images in high-definition that look uber professional. Also, you’ll need a good microphone that records sound in high-quality and cuts out any background noises. Get all of this gear, and you have the perfect tools to make your small business promo video look unreal.
Drones & Different Camera Angles
Many video experts will tell you that using different camera angles is a great way to make your video stand out and look more professional. Actual filmmakers will frame their shots in so many different ways compared to an amateur that just using one angle the whole time. Your company should take this advice on board and film your promo videos using a variety of angles. Obviously, don’t go too far over the top and have weird angles in every scene. One way you can get some seriously good shots is with a drone flying overhead. This is perfect for an overhead shot of your office building or the area that you work in. All you have to do is undergo some drone pilot training then buy or rent a drone, and you’re good to go. Now, you can create professional cinematic shots without having to hire a whole film crew.
Now, the whole purpose of the first two tips is to prove that you don’t have to bring in an entire production team to get a good job done. Anyone can film something in high quality these days thanks to all the new tech resources available to us. However, not everyone has the editing skills to make a video look even better. A good editor can rescue the worst camera work ever and turn it into something that captures people’s attention and makes them go ‘wow!’. A botched editing job can ruin some perfectly good filming work.
That’s all there is to it! Get the right equipment, use different angles and film from different viewpoints then hand your work over to a professional editor. Now, your business will have a promo video that’s a cut above the rest and wows all the consumers out there.