If there’s one thing that everyone can agree on, it’s that you can’t have a business without customers. Without customers, a business is little more than an extremely expensive hobby. This is why business spends so much money every year on marketing and branding. Bringing in customers is, and should always be, a major priority for every single business. The problem arises when the number of new customers seems to diminish, even dry up. Many businesses end up panicking at this point, assuming that because they aren’t bringing in new customers that their company is doomed. This is, obviously, far from the case! If the number of customers that you’re bringing in seems to be dwindling, then it’s time to start thinking of new ways to attract them. Here are just a few ideas for what to do when all the new customers seem to have disappeared.
Sometimes if you really want to get the attention of a lot of new customers at once, it’s worth doing something significant. A billboard or large sign is a great option if you want to focus on bringing in customers based on a high footfall. Things like Selby’s custom signs offer you the chance to create distinct and eye-catching signage that’s going to get the attention of just about every passer-by. You really would be surprised at how much of an impression something big and bold like that can make on people. Many large signs practically become a part of the landscape that they’re in. That’s the point where you know that you’ve really gotten into potential customers’ heads.
On the complete opposite end of the spectrum, you could go right onto the ground level and talk to potential customers one on one. Thanks to the internet, and in particular social media, this really has never been easier. With sites like Twitter, you can find potential customers, perhaps who are frustrated with their current product or service and reach out to them directly. There’s a certain skill to this so that it doesn’t come across like a hard sell. You need to be genial and pleasant while still representing your business in a professional way. It can be tricky, but if done right it can be one of the most effect methods of customer engagement that there is.
Use the customers you already have
If there’s one resource for bringing in new business that far too many companies tend to forget about, it’s the customers that they already have. Why not offer rewards to customers who recommend your business and bring their friends along? Your existing customers are going to have at least a basic knowledge of your company and their friends have a built in bias towards the things that they say. This ends up practically making them the perfect marketing resource for any business. If you’re smart with the reward that you offer, your customer will come away feeling like they got a great deal but you won’t have had to spend a great deal of money or make any significant sacrifice.