The more that you are able to push your brand out there, the more recognition that you will receive, and this will often translate into increased sales. The creation of branded merchandise may seem like a fun, novelty activity for your business, but these objects are a representation of your company and need to be created with love and care. So, here are a few key points to consider when you are creating branded items for your business.
There is no point in having branded items created on the cheap. For example, if you create a pen that stops working after a couple of uses or a t-shirt made with low-quality material, this will automatically reflect badly on your business as a whole. If you don’t pay attention to the smaller details, your clients are likely to worry about what you do care about.
Standardize Your Logo and Color Scheme
Before you start creating branded products, it is worth making sure that you are 100 percent satisfied with your logo. Not only are you going to see this again and again, but the same also goes for your customers. This is one of the aspects of your business that can draw their eye and make them want to discover more. Also, you should think about your color scheme. More often than not, these are the colors that will be used across the board when you are creating your branded items. Otherwise, you are going to send mixed messages and people may not know that the products are from your business.
Choose the Right Products
Just because you can have your logo put on all the products under the sun, it doesn’t automatically mean that you should. Think about your ideal customer base and what they are likely to use. For example, if you are targeted kids or students, branded backpacks from anthembranding.com are a great choice. If you are targeting office workers, mugs and water bottles may be the way to go.
Start Out Small
When you are running a small business, you may not have a huge budget to throw at branded merchandise. Therefore, it is worth starting out small to test the water. Over time, you are likely to have a better picture of what works and what doesn’t. Also, you may not be happy with your initial supplier and find that you need to switch to a different one further down the line.
Once you are happy with your branded products, it is time to start distributing them. When you have visitors to the office and when you visit tradeshows are a couple of obvious examples of when to hand out these goods. You may want to come up with a wider distribution scheme further down the line. For example, you may want to send out representatives into the town center. However, you should do this wisely. If your business is local, you want to target the current area and not go too far afield.