Before we dive in too deep, it is important we know what a SEO is. It is generally how the internal and external features of a website are in order to increase how visible it is to search engines. Therefore, just from the definition of SEO we get to learn that how a website is structured affects its SEO. Below are several ways in how it is possible.
Your web design plays a huge role in its SEO. Therefore, the links included impact its SEO tremendously. Especially in the case that your site has many pages. You should include as many links as you can so that the user can use three clicks to access and get the relevant information. However, if that is not possible, search engines will decrease your value thus having similar effects on your SEO. You end up being less perceptible. But if the case is different you will be considered crawlable and your site engine optimization increases thus making your website more visible to prospective visitors.
Another structure that affects your SEO is the URL. Any website structure
should have a URL that any search engine will be able to comprehend. It
should not have too many characters or else it makes it difficult for the
engine to understand. It should be in such a way that it follows your
hierarchy. For instance, if you are all about clothes and your company is Ritaís Clothing line then your URL should be like
WWW.RITAíS CLOTHING LINE.COM
That way the engine not only finds it easy to crawl you but also provides sufficient information about you. Hence increasing your SEO. Your URL structure should not have irrelevant characters like #$5=% which the engine might find hard to spider through.
Impatient people characterize the 21st century. Therefore, if your structure has a poor design, the user is prone to not returning. A search engine might have been able to find you but if your structure is difficult and leaves the user making guesses on their next move then it is prone to lowering your SEO. How users interact with your site is usually interpreted through review. If you happen to have a lot of negative ones then that will have a bad impact on your SEO. The crawler will take your site irrelevant next time it goes through it thus reduction of optimization. Your site should be in such a way that searchers are able to find what they want efficiently. It should also be eye-catching. Thus, the graphics used should attract and retain the user. For instance, a case study of the Auto body Workshop reveals that there was more traffic after they took time to design it again. Before it was restructured, the graphics did not indicate the professional nature of the business. That had a negative impact as those who looked it up had nothing to attract them to the website. (Designs, © 2002-2017)
Therefore, your design affects SEO either positively or negatively. So before you structure it, consider the various facts above.
Designs, C. ( © 2002-2017). CURTIS DESIGNS WEBSITE DEVELOPMENT. Retrieved 06 02, 2017, from http://www.ecurtisdesigns.com/case-studies/: http://www.ecurtisdesigns.com/wp-content/uploads/2014/01/abw.jpg
Patel, S. (n.d.). SEJ. Retrieved 06 02, 2017, from Search Engine Journal: https://www.searchenginejournal.com/website-structure-and-seo/54156/#social
About the author
Sarah Barns is a content marketing manager at Omnicore UAE. Fuelled by tea and long phone calls. Proud owner of teacup yorkie