Promoting your business is one of the fundamental elements to ensuring its success. If people don’t know your brand or what you offer, why would they buy from you? Getting the balance right for promotional tactics is important for getting your message across in a tactile and informative way. Most people don’t fall for the hard sell anymore so tailoring your efforts give you a stronger and loyal customer base to build your brand upon. Marketing is one of the key concepts in promoting a business and has many channels that can be explored. A successful marketing plan helps to get the word out to the right people and can contribute to the increase in revenue and awareness for the brand.
Marketing and promotional efforts don’t always cost a small fortune to reach the right people. There are plenty of other more affordable options for smaller and newly established businesses that are looking to reach a wider audience. Check out some of the top ways to promote your business on a budget.
Engaging with people on a personal level is big business and is one of the best ways to promote your brand in an affordable way. There are many platforms to choose from but homing in on a few options will have a greater impact. Popular platforms include Facebook, Twitter, Instagram and YouTube; it is important to decide which will benefit your campaigns the most. Using these platforms can also give you greater insight into your follower base, as detailed reports of demographics can be accessed when you have business platforms. Engagement on these platforms is also important as social media is changing every day and day old posts can soon become old news in an instant. Posting regular news, information and chatting to people who interact with the posts is a great way to introduce an audience to your brand. Customers also respond to brands that have a personality and your social media accounts should reflect this. Stuffy automated responses just frustrate people and can lead to losing new and returning custom.
Guest blogging and contributing to publications
If you’re an expert in your field or your brand is at the forefront of its sector, why not shout about it. Using those skills and attributes makes for good reading and can also grab the attention of potential customers. Positive word of mouth is a great advertising element, and if someone has read something about you or your company, they are more likely to talk about it to their friends and family. There are many ways in which you can contribute to publications in both print and online formats.
Blogs are a great way to get the word out, and many sites will provide interview opportunities and a chance to talk about your expertise and brand without any cost. You can also ask to contribute articles to authoritative websites, as many publications are always looking to find insightful and knowledgeable contributors who know their stuff. Traditional print magazines and newspapers are also a great way to get your brand noticed as many editors are looking for original news and information. It’s important to work with publications that are relevant to your niche as this will help to get an audience with the right people.
Branding and merchandise
When you have developed your business idea and branding, this has to be consistently promoted throughout your whole organization. Developing the design and concepts is the first stage in bringing your branding to life, and with the help of Jansy custom packaging design, this process can be simple and effective. Smart design and packaging offers a deeper branding message to your customers and gives them something to remember. This message can also be included on any merchandise you use, as simple design across products used for corporate events or pop up shops can offer customers something to take away from their experience.
Write and distribute a press release
PRs and news outlets receive hundreds of press releases a day, so to make sure this method of promotion works, it has to be different from the rest. This can sometimes be tricky when you are looking to get the important aspects of your business communicated, but your hard work could end up in the trash and never see the light of day. Getting a professional to write your press release can be an inexpensive way to get your message across successfully. Distribution is another key element to this process, as you may have the best news in the world but if it’s not in the hands of the right people, who will care? You can use a variety of press release distribution platforms, which have extensive databases, so you can choose sectors you want to reach or hire the help of a PR who specializes in your niche, as they will generally have good contacts to sell into.
Although this may not open you up to new customers to sell to per se, it does, however, open up a new network of potential suppliers and partnerships. Networking is great for talking to other businesses and industries about your brand and expertise and also gains insight into their experiences. There are many ways to network, including smaller local groups and larger conferences in specific sectors. Many are either free or very affordable to attend and give you the opportunity to meet and socialize with people who have similar business interests as you.
These are just some of the ways that promotional activity can help you gain more clients and greater brand awareness. Other methods include simply including your linkable information in the footer of emails, speaking at events, wrapping your company cars in branding and offering seminars and training to assist other businesses. These easy and effective ways of promotion can give you small wins in some business areas and helps to contribute to the whole marketing strategy, which in turn generates revenue for growth.