Choosing a domain name for your website is a big deal. It is a decision that you will need to stick with for the long run. While there are many options available for when you go to pick your domain, there are some things you should try to keep in mind when you sit down to register one. Your brand is first represented with your site’s name and your name will have a big impact all over the web when it comes to social media, search engine rankings and traffic in general. Below are some top tips to keep in mind when you go to choose your new domain name.
It is best to have a domain name that closely matches your brand. When you see your website’s domain name or you hear it said aloud, does it sound like a brand or does it sound generic? Because of this thought, it is best to try and stay away from domain names that have numbers or hyphens in them. Keeping the name as simple as possible is best.
Easy To Say
Along with branding and wanting your domain name to sound better than a generic name, it needs to be pronounced easily and easy to remember. The easier it is for people to remember, the more likely they are to visit your site when they need what you are selling. The concept of this is called “processing fluency”. This means that people have a better chance of remembering something that they can say easily when they think about it. Of course, however, this may be different depending on what languages or countries you are targeting with your site. No matter what, a site name that is easy to pronounce is best.
Domain Name Length
While the rules to how long domain names should be don’t really apply to SEO, the length can have a big impact on how easy it is for people to remember. Like stated before, the length of the domain name matters because of the concept of “processing fluency”. The easier it is for someone to remember the domain and type it in the search bar, the more easily it can be shared on social media platforms
Where To Purchase Your Domain
There are countless companies to purchase your domain name from. Sometimes it may be tempting to just go with the cheapest domain name registration you can find. However, since your domain will be associated with your site and brand, you will want to use a company that is reputable to purchase through such as www.register.com. You can easily search through their registrar to find the perfect domain name for your new site.
The domain name search doesn’t have to be difficult. It is, however, an important part of setting up a website. If you find that the top names you want are taken, then it is okay to spend some time modifying it or use alternate extensions. It is more than alright to get a little creative with your site’s brand when working on finding a domain name to register with it.