We are now firmly in the technological age. There is absolutely denying that. Car’s have more technology in them now than NASA had in the 60s and 70s. We have a thing called the Internet of Things, which essentially allows the most mundane of household items to utilize the internet in some way or another. And 4G is now even the most remote of places.
However, while these technological advancements have serious advantages, there are some areas that seem to remain the same, and one of those is marketing. Yes, there have been massive changes in the way marketing executives operate these days, what with social media and acronyms galore. But there are some traditional marketing methods that will never go out of style, never stop being effective and never stop to bring in new business. And we are going to tell you what they are.
Never ever – ever – underestimate the power of theatrics when it comes to marketing. We live in a world that is saturated with different marketing avenues, but theatrics never goes unnoticed. It doesn’t matter how commercially-crowded a strip of road or neighborhood may be, marketing techniques such as sign-spinning has been proved to catch the eye of those passing by. They stop and gawp at the talents, and by default, they stop and stare at what is being sold to them. As such, this remains one of the most cost-effective ways to market your business, product or service.
It is hard to imagine a time when promotions didn’t exist or don’t exist. As such, they are likely not going to go away, and nor should they. Since the very birth of trade, people have found a way to boost their sales by offering a promotion that can be latched on to. Whether that be by one get one free, or giving away a small product with every purchase of a big product. It draws the consumer in. As such, all you need to do is get that word out there, which can be done in an old-school way. Just create a poster to put in your shop window or at the local resource center. Put a post out on your Facebook page. Ping an email out to your subscribers. There are so many different ways to lay that mousetrap.
Jingles and Slogans
They have been proved by experts to work because they play to the most basic form of human psychology, memory, and language. That is what makes them so effective. That is what makes them stay stuck in your head for days, weeks and months, which is exactly what every marketing executive wants to achieve with their campaign; longevity. People often find themselves singing jingles from TV shows or radio adverts, and not just current ones either. They remember the ones from their childhood, which they may not have heard for thirty-odd years. There is no fancy marketing trick here, it is just a matter of coming up with something that will stick to listeners frontal lobes, and should that day come where they need the product you are selling, well, where else are they going to go?