Whether you’re a new company or have been in business for several years, achieving more ecommerce sales will benefit your brand. Unfortunately, it’s quite common for all businesses to go through plateaus and declines, and if this has been happening in your business, it can be difficult not to feel discouraged. The good news is that there are several things that you can do to come up with new ways to gain customers and increase your revenue. Bear in mind that particularly with ecommerce, previous strategies may have worked well, but the industry is forever changing, so it’s always worth it to revisit what you’re doing and figure out whether changes can be made. So, what can you do to see ecommerce improvement?
#1. Target Existing Customers:
It can be all too easy for ecommerce business owners to fall into the trap of constant new customer acquisition, thinking that every new customer acquired means business growth. And, while this may be true for many, it’s important that you don’t forget about the customers who’ve already been and shopped with you before – what’s stopping them coming back for more? It’s great getting a bunch of new customers at once, but not that brilliant if they never buy from your store again. So, make sure that you stay in contact with existing customers – keep in touch with them by sending offers, exclusive deals and discounts, promotions, and product suggestions to entice them back for another order. A good ecommerce CRM software program is a great place to start when managing both new and existing customer relations.
#2. Showcase Trustworthiness:
Lack of trust in a website is quickly overtaking all other reasons as one of the main problems that put potential customers from finalizing purchases at an ecommerce website. Sadly, we are living in an age where it’s become easier than ever for criminals to target online shoppers for their personal and financial details, and nobody wants to enter their address and credit card number into a website that they don’t really trust. So, make sure that you have clear trust signals displayed on your website – we’re not just talking about positive customer reviews; you should make sure that your website is secure. Make the necessary adjustments to up your site’s security and display any security badges that your website is using.
#3. Ramp up Promotions:
There’s something about that percentage sign online that leaves customers with the fear of missing out. And, when it comes to ecommerce, you can always use the trick that’s as old as time in retail – ramp up the base prices first, before putting your items ‘on sale’. Of course, you can offer the odd amount off various items or categories, but the most popular sales and promotions are those that are site-wide. After all, it’s hard to resist ‘50% percent off everything’, especially when it’s coupled with a sense of urgency, such as by letting your customers know that ‘sale ends midnight tonight!’. Add a countdown timer if you like, for extra effect.
When it comes to ecommerce, ups and downs are to be expected. These three strategies should help you get closer to the traffic and conversions you are aiming for.