A landing page can make or break your business. It is the first page that potential customers see and that first point of contact can greatly influence their decision. An ineffective landing page that doesn’t convert can easily render the time, energy, and money you have invested in a good marketing campaign useless. A well-crafted landing page, on the other hand, will give you the highest return on investment.
There are plenty of resources on how to construct an effective landing page. In this article, we are going to focus more on the important things you need for an effective landing page.
A Good Hosting Service
A landing page needs to load quickly and always be accessible. Choosing a good hosting service provider is one of the most important things to focus on when setting up the landing page for your app, product, or service. Unfortunately, this is the one element that many businesses still take lightly.
I can’t stress enough how important it is to get a good hosting service for the landing page, as well as your site. A good hosting service performs well under heavy load, which means your landing page will still be catering to visitors even when there is a spike in traffic. Reliability will also not be an issue.
Choosing a good hosting service is actually easier than you think. You can now use reviews on resource centers such as hostingkingdom.com to find the perfect hosting based on your specific requirements. You can even find deals and special discounts, too.
A Catchy Above-the-Fold Section
Newspaper editors treat the above-the-fold section – that section that you see before you unfold the newspaper – very seriously. What goes into that section can boost or decrease sales. When a catchy headline or an attractive photo is in this section, for example, people are more likely to buy the newspaper.
The same principle applies to landing pages. What the visitors see before they start scrolling matters a lot. Be sure to add a clear unique selling proposition, a pointer to what visitors will find on the page, and an attractive visual to tie things together. When the above-the-fold part of the page is attractive, the chances of visitors scrolling to see more of the landing page are substantially higher.
A landing page usually ends with a strong call to action. It is a crucial element to add; one that will persuade visitors to follow through with the suggested action. That said, a call to action should not be the only dominant thing at the end of your landing page.
It is actually more effective to provide visitors with options. Suggest relevant pages that the visitors may be interested in or products that they may find useful. You can also add snippets from other parts of your main site so that visitors have more content to access.
Not all visitors will take the desired action upon visiting the landing page, but these elements will help keep your landing page as effective as it can be. Add a good landing page to your marketing campaign and see the boost in ROI almost immediately.