It does not matter how brilliant your idea for a business startup is, how well it is funded, or if you have a great website, it is no good if no one knows about the service or product you are offering, and your business will not succeed. You need to get your brand known and shown in a positive light.
The importance of marketing your business startup cannot be underestimated, but how do you go about it?
Branding and Website Design
When considering your branding, you need to realize that there is more to a brand than a name and a logo. Your branding should include your company’s values and goals for the future, so customers think of you when they want the product or service you provide.
Your branding is an important part of your web design, which needs to look immediately attractive and appealing to the eye. You have to engage any potential customers within just a few seconds, or they will not stay for a closer look. There are so many websites on the internet, if yours does not hold their attention, they will move on to the next and forget instantly about yours. You do not want the first impression of your brand to be the last impression because of a poor-quality website design.
You also need to ensure that your website is very user-friendly, as if it is difficult to navigate, the viewers will soon move on, never to return. It should also not matter what type of device they are online with; your site should look as good on all of them.
For quite a while, email marketing was thought to have outlived its usefulness, but now SE experts have realized that it can still be a great marketing tool. The secret is to make sure the content of the email is of interest to your target audience, and it is even better if it shows that your business can solve a problem for the viewer. They very likely to visit your website to have a closer look. It is estimated that close to 20 percent of receivers will click through to your business, which shows that email marketing can be a productive solution to communicating with potential customers.
Some businesses put together a newsletter to email to their clients, and this can be a very good way of connecting with them on a regular basis.
SEO Copywriting and Optimization
SEO is an ongoing marketing strategy that needs fresh and good quality content, which is updated on a regular basis, as that is what the search engines look for. Informative copywriting will help your website move up the rankings on places like Google, Bing, and Yahoo, and as it is said that most people that carry out a search only look at the first couple of pages of results; the higher up the rankings you can progress, the better. SEO is not something that works overnight though – it takes patience for it to have an effect.
Optimizing your SEO takes the expertise of professionals, which is why companies use agencies like IMPROZ, who have the knowledge needed to process all the different elements of your marketing strategy to ensure search engines can find your information easily. This task is vital as search engines make changes on a regular basis to enhance their results, so they can provide the best service to their users.
Pay Per Click Advertising
Pay per click (PCC) can help your business to jump to the top of the rankings before the SEO has had time to work. You will often see sites at the beginning of your search results that say ‘ad’ next to them, as PCC advertising often puts you in first place. If not, you will certainly appear on the first two pages that most people stop to look at.
Social media can be a powerful marketing tool if it is used in a constructive way. You can interact with your audience, and use it to help build recognition and trust in your brand. It can be time-consuming, and should not be the only marketing you undertake, but it needs to be part of your overall strategy. It can help you to find out more about your target audience, and with tools such as Google Analytics to help furnish you with the details of how successful your social media marketing is proving to be, you can have the data you need to find out which social media platform is working the best for you.
Images and Videos
Images and videos are becoming a very important aspect of any marketing campaign. Photographs need to be of the highest quality, as they have to look good on all types of digital devices, from smartphones to TVs. Photos of the team and the products can be of interest to many potential clients, so it is well worth making the effort to produce great photos.
As technology progresses, so does everything else. Search engines are now able to evaluate the content of videos, and they can have an effect on your rankings. Video content can also affect the number of views your website gets, particularly if they are posted on social media. Often, viewers will watch a video rather than read an article, which explains why they are taking up a larger slice of the marketing pie than ever before.
They do not have to be expensive to produce, which is something else technology has helped with, but as consumers are embracing video, they are becoming a vital part of any marketing strategy.
Marketing Your New Business
Marketing your new business should involve elements of all the items mentioned above, one in isolation is not sufficient. Marketing correctly is a skill, and just like you know your business, the marketers know theirs. Always use the professionals to help you. You might think the cost is prohibitive, but marketed in the right way, your business will make more money than a marketing expert costs you.