When it gets to the point that your finances are on the up you may start to look at additional investments to help boost your brand. When people talk of merchandise some may consider it to be pointless. If you’re considering putting your business name over pens and notepads is this really going to help improve your chances out there? Making effective business merchandise is all about 4 crucial rules…
Make High-Value Goods
The best types of products we can use are those that have great functionality. Think about water bottles, personalised hoodies, or hats. We have to remember that when we are putting our logo on a product that the more use the recipient can get the light clear we will stick in their mind.
Maximize Your ROI
Creating excellent merchandise is all about the end goal. You need to think about what you want to achieve. If you’re looking to convert leads into sales or increase brand recognition you need to see how the goals are incorporated into your message. This means that you’ve got to look at the budget and see if you can create an item that communicates your brand but isn’t so expensive that you minimize your returns. Arguably, this is why so many people invest in pens. It’s a very cheap way to get a logo on something that everybody uses but pens are disposable. Think about how much you have to invest and if you will be able to maximize your ROI.
Focus On Quality
Quality goods that have perceived value is the name of the game, but a lot of businesses think that in order to make a substantial impact that the products have to be brash and in-your-face. You don’t need to be loud, and in fact, the best merchandise is subtle. You have to remember that by focusing on quality goods that provide real value will make the best impression. When we try to invade the personal space of a potential customer we will lose them forever. Think about creating exclusivity with your product. This will make it appeal to more people but also give it an air of specialness.
Make Marketing Subtle
It goes back to the product being exclusive but you’ve also got to think about how you promote your items. There are so many social media tactics out there now that it renders the promotional product obsolete. In many ways, a piece of merchandise is a relic in the digital age. But a lot of people like the idea of something that is useful but communicates a brand that they love. You can help to spread the word of your brand through the merchandise that your customers can wear or use but also make it a key part of the brand. Many companies have shoddy merchandise but if you can focus on marketing this merchandise as an accessory to the brand and this can work in your favor.
Creating effective business merchandise is a fine art, and by making sure that you focus on the quality, as well as ensuring that it becomes synonymous with your brand in other ways, can help to create a solid statement.