Refresh your company website with these easy changes

beggers March 10, 2018 0
Refresh your company website with these easy changes

As more and more people choose to shop online, it’s never been more important that your company website is doing all that it can to promote you. Your online presence is increasingly vital in a connected age, and your website is often the first interaction that you have with prospective clients. Failing to recognize that reality, or an unwillingness to appreciate the harm that an outdated or ugly website can do to your business, is the first step towards profit-loss. Customers are comfortable online, and if you’re not then you need to address what you want your website to achieve for you, and then take those steps to ensure that you’re not being left behind.

Is your branding company-wide?

Your company branding is as important as the service that you provide when it comes to attracting clients. If it’s been a while since your last rebrand, it may be time to have a look at where you are right now and how you want to grow. Branding can help you refocus yourself and your staff, but it needs to be uniform across every platform you use. Having your brand in-store is all well and good, but if that leads to a plain, generic website, then your branding strategy has failed. Your business needs to be easily identifiable, with a clear personality and an informed target demographic. Weak branding exercises are just as useless as having no branding, and if your competition is keeping ahead of you then your brand is unfocused and weak, and that’s going to end up costing you.

Do your customers have a choice?

It’s all well and good having a range of products, but is your website offering your customers any real choices when it comes to payment options? As we all become more technology literate, it is becoming more important than ever that customers can pay how and when they choose. Many people are feeling less and less comfortable handing over their credit card details to online businesses, so having alternate options such as PayPal is key. The growing trend of cryptocurrency is also having a significant impact on business payments, and even big companies like Amazon are looking at ways to implement the online currency exchange systems due to the flexibility it offers for consumers. Getting involved with cryptocurrency now means that you can take advantage of prices and using can even save you money as you invest.

Security has never been more important

Online security is big news and big business. As instances of cybercrime continue to rise and dominate the business world, companies are having to adapt to changing threats as well as keeping up to date on the legal requirements in place to protect consumers. If you’re not tech-minded enough to ensure that you have the firewalls, virus protection, and encryption tools needed, then maybe it’s time to look at outsourcing your website management. While outsourcing has its pros and cons, it can very much allow you to refocus your business management to areas where you are more needed and more skilled, and can also take significant weight and workload form your staff. Failure to keep yourself and your customers safe is far too dangerous, and one data breach could cause you lost revenue and, even worse, a damaged reputation.

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