Advertising your restaurant the right way is pivotal to its success. There are many components that come together to ensure your restaurant performs well, from social media marketing, to window display advertising, to print marketing; the options are endless.
However, one thing you need to think about is how you are going to make the most of advertising to your customers once they are actually in your restaurant. Of course, you have restaurant and cafe barriers for outside, but what about inside? This is where table top displays come into place. So, read on to discover everything you need to know.
As the name suggests, table top displays are products that will be placed on top of your customers’ table to advertise the things that you sell or have going on at your restaurant. Generally, you will have acrylic sign holders and stands to choose from when it comes to this. Your choice is limited in a way, and this is because you need something that is self standing and that is small in size because you don’t want it to take up too much space on the table. This is why acrylic sign holders and stands are ideal.
There are a whole host of different ways you can use this type of display item to benefit your business. Of course, you could simply print your entire menu on the one page and stick it in the acrylic sign holder. However, there are more effective approaches. One thing a lot of restaurant owners do is have special dishes, which they update either on a weekly, fortnightly, or monthly basis. You could include these dishes in the display holder, as this gives a more exclusive feel. More often you will be charging a little bit more for these dishes, and by creating a special menu, it makes guests feel that it is worth it.
You could, however, take the opposite approach and use the acrylic sign holder to display price reductions. Maybe you offer a special set menu at lunchtime where diners can have two courses for a reduced price if they pick off the menu? If so, it is a good idea to place this menu within the sign holder. You can also put your cocktail list in here, or anything else that you deem to be worthy of a bit of added attention. For example, you could showcase a special discount you have running, such as ‘20% off all wine from ‘x’ date to ‘y’ date’ or you could use it to provide information, such as how to book a table for Christmas with your restaurant. The options are well and truly endless.
But, why should you go for acrylic out of all of the options that are available when it comes to table top displays? Well, there are many benefits associated with going down this route, as you will discover below.
- Acrylic is lightweight – One of the key reasons why acrylic is the best choice when it comes to table top displays is because the material is lightweight. This means that it is a lot easier for customers to pick up the sign and to read the menu or any other information you have placed on there. It also means that you can move the sign holders around your restaurant with ease as well.
- These sign holders and stands are affordable – You can make your money go further when you choose acrylic displays. This is because they are affordable. All you need to do is have a quick look online to see that this is the case. Nevertheless, do not simply alter your search to choose the cheapest stands you can find, as you are almost certain to suffer from a lack of quality if you take this approach.
- They are transparent – Last but not least, the main reason why acrylic is such a popular choice when it comes to display materials is because it is completely transparent. This means that it is easy for customers to read whatever you have placed in the sign holder. There will be no horrible glare from the light when trying to read the special menu or offer while you also don’t have to worry about any green tinge at the corners, as is the case with glass.