Businesses have a lot of technology to take advantage of these days. And while the ‘next big things’ often prove valuable for companies looking to make their mark, there are still plenty of traditional organisational and marketing activities that pay off. Yes, technology is helping these activities become a lot easier, but ultimately, the principles behind them remain the same. With this in mind, let’s take a look at some of the old methods that still work to this day.
The Traveling Salesman
There’s no doubt that the traditional image of the traveling salesman selling snake oil as a cure-all for ills is something you should avoid. But, the principle of getting out there and meeting people is still as relevant as ever in modern-day business. And while the Internet means that you might be able to achieve success without going down this route, it’s also helping business owners meet people. Consider the benefits of using Skype or Google Hangouts for meetings, or video casting software for hosting live video events. Face-to-face meetings with our audience are still incredibly important, so don’t think you can hide behind a website if you want to achieve real levels of success.
Businesses have been using organizational charts of some description for many years. And for good reasons – a visual representation of relevant data is an excellent way to ensure everyone stays on track and acts as a reminder to everyone of progress and achievement. As an example, here are different types of business organization charts used for everything from onboarding new hires, improving productivity, engaging employees and making them happier, and a whole lot more besides. And while the nature of these charts may be changing – moving from printed paper to electronic files on devices, the principle behind them is, essentially, the same.
It’s easy to get sucked into the modern marketing techniques that the entire world keeps talking about. Content, SEO, social media – all of them are supposed to be the greatest marketing methods since sliced bread. But given the enormous amount of online fraud that is occurring right now, is it actually that valuable? Especially when you have the traditional methods of TV and radio ads still outperforming them by some distance. There are other things to think about, too, from billboards to sponsoring local sports teams in your communities. Direct mail, flyers, posters, brochures – they are all proven methods that many major companies still invest in with a huge amount of money. And there’s no reason why your business can’t do the same.
A physical presence
There’s a good reason why retail space in town centers will still cost you a lot of money – it’s because it can boost your takings by a significant margin. While online shopping has become more prominent these days, a physical presence in a major town or city or two can still bring tremendous benefits to your business. Attracting passing trade and building a professional image are just two examples of the advantages of renting or buying business premises.