No-one said marketing is easy. In fact, with ever-changing algorithms, fluctuating customer demands, and stiff competition, it can be a challenging and sometimes daunting task. Fortunately, there are steps you can take to master your market once and for all. Learn how to create a fool-proof campaign.
Write Tailored Copy
Many businesses make the mistake of writing content for everyone. If you fail to be specific in your ads, you could potentially alienate your target market. For example, you wouldn’t target a 50-year-old male in Cosmopolitan, so you need to be more specific in your ad campaigns.
You also need to write clear, tailored content that is compelling. For example, if you are writing an advertisement or blog for doctors and write “customers” instead of “patients,” you could appear unknowledgeable and unprofessional, which could deter your prospective customers from contacting your company.
Get Prospective Customers to Open Direct Mail
Are you running a direct mail campaign? You’ll want people to open your envelope, rather than throwing it straight into the rubbish bin. You must, therefore, develop the perfect envelope to drop through their door. For instance, coloured envelopes reportedly have a higher open-rate in comparison to a standard white envelope. The recipient is also more likely to open an envelope that has a first-class stamp over a bulk mail imprint.
Develop Ads for Different Customer Journey Stages
A lack of customisation could be holding your business back. If you want to develop engaging ads that increase your profits, you must align your campaigns with the right stage of the sales funnel. Adapting ads to customers’ different journey stages will allow you to develop more targeted content, so they are more relevant to their needs. How you treat customers at the start of their journey should be much different to when they have made a purchase.
For example, your primary goal should be to entice new customers to make a purchase. Rather than simply promoting your brand via ads, you should strive to solve your demographic’s problem. You should also use targeting to ensure the right ad reaches the right people. There are multiple ways to capture your audience’s attention through online advertisements, as you can invest in Facebook ads, display ads, or AdWords, and you can turn to Carlos Real Marketing Consultant for assistance.
Create an Effective Email Marketing Campaign
Email marketing allows you to send thousands of personalised emails to your subscribers. With the right email automation software, you can develop and send compelling content straight into a subscriber’s inbox, which can encourage them to make a conversion. However, if you want customers to open your emails, you should customise them, as personalisation can reportedly improve clickthrough rates by 14%, and can boost conversions by 10%. Again, consider the customer journey and demographics when producing an email newsletter to provide relevant content, or they will simply unsubscribe from your mailing list.
Keep Following Up with Existing and Prospective Customers
Are you guilty of giving up on leads too early? You are not alone. So many companies spend their time trying to acquire new leads, but quickly give up if a customer fails to convert. If you want to boost your profit margin this year, you would be wise to invest a little more time into following up on your leads. This means reminding customers they have a product waiting in their shopping cart on your website or delivering retargeted advertisements that feature products they’ve looked at online. You can also send them discount codes, exclusive deals or promote the latest products. It could help you experience an influx of revenue.
Make an Offer People Can’t Refuse
A customer might consider your brand, but they may not want the hassle of changing suppliers. That’s why you need to make them an offer they couldn’t possibly refuse. For example, if you’re an email automation provider, you could provide a free service for one month or more, which could be all it takes to convince customers to switch to your brand. It can also soften the blow of moving email templates, stock photos, and contact records. They’ll also have nothing to lose by trying your service, but you could gain loyal customers. So, it could be worth providing a free trial to enjoy a long-term revenue.
Feature an Offer or CTA in Every Marketing Material
Every marketing piece should encourage your audience to perform an action, because if it doesn’t, you’re missing a big opportunity. That’s why each material should feature either a call to action (CTA) or an offer, such as an exclusive discount or download. However, never offer more than one in your marketing to avoid overcomplicating your content. Ensure every call to action is both singular and clear.
Simple & Straightforward Marketing
Once you have increased brand awareness, developed consumer interest and increased trust in your services, you should then keep your marketing both simple and straightforward. All it might take to sell a product is one great image and clear, compelling content. For example, a shot of a stunning hotel room on Instagram and a short description with a price could be all it takes to encourage conversions. Remember, people aren’t looking for complex ads; they want crystal clear marketing for a high-quality, affordable product.
Marketing is an integral aspect of your business. That’s why you must focus a considerable amount of time and money into perfecting every advertisement campaign you create. You should, therefore, break it down into the sales funnel stages, and utilise multiple marketing avenues to grow your business, from paid social media ads to direct marketing. Always strive to provide existing and prospective customers with something of value with every piece you create, and feature a CTA to encourage them to act. While conversions may not happen overnight, all the above could make small improvements that could positively impact your annual profit margin.
Do you have any top tips on how to create a fool-proof marketing campaign? Write a comment below to share your advice and opinions.