Regardless of the kind of business you’re running, you’re going to make certain slip-ups here and there. However, start-ups need to navigate a wide range of challenges when it comes to marketing in particular, such as limited resources, inexperience, and the urgent need for greater brand visibility. Knowing the best way to invest in marketing is essential to your overall success, so here are a few common mistakes to avoid…
Going Too Big Too Soon
It’s totally understandable that you want to take the industry by storm, and may want to apply some big and expensive tactics, like a flashy TV ad or a custom booth at a trade show. However, it’s always best for new businesses to start small and build their marketing strategy bit by bit. If you blow your marketing budget too early in the game, it can quickly drive your whole business into the ground. It would be terrible to spend all that money on a big marketing campaign, and to see absolutely no results from it, but even worse to see a lot of success from the campaign, and not be able to keep up with the new demand! Before you spend a penny on marketing, take some time to find out who your audience are, and the best ways to reach them. You can read more about this at www.searchenginejournal.com .
Having a Poorly Designed Website
While some marketing methods suit certain niches better than others, there’s one facet of marketing that absolutely every business needs to be leveraging in this day and age: a website. This is likely to be the first impression that your target market gets of your brand, so obviously, it’s important that the whole thing is up to a high standard. If there are any broken links, buttons that don’t work as they should, and a general navigation system that’s confusing and hard to use, you’ll wind up chasing far more people away with your website than you’d attract. If building your website is one big headache, outsource the work to a company like www.totalcreation.co.uk, or hire some skilled freelancers to take part in an in-house project. Your website can be the most powerful tool in your marketing arsenal, but only if you do a good job of setting it up!
Knowing what your competitors are up to is an essential part of running a business. You should always be looking for ways to take cues from their behaviour, learn from it, and find methods to do things better than the way they’re doing them. The one thing you shouldn’t do is fall into the temptation of replicating their methods directly, trying to gain more attention. Aside from adding to the noise which consumers are already tired of, you’ll also have no clear idea of how successful a given marketing strategy has been to begin with. Sure, your competitors may have a larger budget and a massive workforce, but don’t worry about that. No brand is quite like yours, and you should be carving out a unique path for it.