Solopreneurs should know all too well that marketing is the key to success in the modern business world. You could have the best products or services on the planet, but you’ll never make a dime if you don’t promote them effectively. With that in mind, it’s important to create a new plan for 2017 that will boost sales and help your company to make its mark. The suggestions on this page should ensure you take things to the next level as your operation continues to grow next year. Ignore them at your peril!
Boost website traffic with Google Adwords
Unless you pay a web design and SEO company to deal with the digital promotion, it’s sensible to get your head around Google Adwords. It’s a simple tool produced by some of the most talented online promotional experts in the world. Not only is it easy to get started, but there are hundreds of free guides available to ensure you don’t make costly mistakes. It’s always wise to invest a small amount of cash and judge your results before moving forward. That way, you can tailor and adjust your approach for maximum exposure. Conversion rates will increase as you refine your targeting strategy, and that means profits will begin to rise too!
Look at visual marketing solutions
Press releases and blog posts are all well and good. However, some of your potential customers simply don’t have the time to read lengthy passages of text. So, you need to think outside the box when it comes to attracting their attention. YouTube and other video streaming sites are a good place to start. If you have a large enough budget, it’s even possible to buy real YouTube views in an attempt to kickstart your campaign. Making successful videos is somewhat of an art form, and so it’s wise to check out the competition. So long as you provide engaging content, you are on the right path. There are even specialists you could employ to handle the creative process on your behalf if you don’t have enough time.
Become your industry’s social media pioneer
All entrepreneurs and business owners should now understand the importance of social media promotion. Even so, some industries are severely lagging behind when it comes to using those platforms to create sales. Facebook alone welcomes hundreds of millions of visitors every single day. So, it’s the perfect place to focus your efforts and expand your audience. Create an eye-catching page using stunning graphics that represent your company. Make sure you post at least one update every single day for the best results. By using engaging language and asking questions, it’s possible to reach the right people much faster than you might imagine. Again, Facebook offers a paid advertising tool for those of you who wish to speed the process.
Try SMS marketing to encourage repeat custom
The last thing you want to do is lose a customer after they have made a few purchases. For that reason, you must work hard to ensure you keep in contact with those who have already spent money. Ask them to enter their personal details into your system when buying through your website. If you can get hold of their mobile phone number, SMS marketing is a great tool. Just make sure you don’t send too many texts to their mobile, or they might block your number. Just send one message every two weeks highlighting your best deals and providing information. There is lots of affordable software you can use to send bulk texts these days, so just check Google to get started.
Attend relevant trade shows and exhibitions
If your company sells products, you should already have a trade show and exhibition strategy. However, many solopreneurs don’t realize there are some events for those providing services too. Spend some time researching the most suitable and get in touch with the organizers as soon as possible. While you might have to pay a fee to attend, it’s easy to make a profit from the investment if you choose wisely. Regardless of your industry, networking is important, and it’s something you should not overlook. One chance meeting could result in you making a new contact who could help you to become a millionaire. Just make sure you get in touch with professional trade stand designers ahead of time, as it’s difficult to stand out from the crowd at such events. You need an alluring setup that passers-by won’t be able to ignore.
Take part in / create promotional podcasts
The heydey of radio advertising is long gone. Even so, some people waste a fortune on promoting their business to listeners who couldn’t care less. Make sure you don’t do that if you want to succeed in 2017. Thankfully, the podcast industry is thriving in modern times, and so there is still some value if you look in the right places. Maybe there are some podcast producers out there who focus on reviewing products like yours? Perhaps your expertise is well-suited for providing advice on a particular subject? No matter what the situation, you could reach thousands of potential customers if you select the right shows. Just do some research, make a list, and make contact with the relevant people.
Pay for celebrity endorsements
Believe it or not, the concept of paying for celebrity endorsements could make a real difference to your sales. Also, many famous people charge a lot less than you might imagine for the privilege. You just need to find someone who accurately reflects the values and image you wish to promote. For example, clothing companies would look for attractive celebs known for their fashion sense. You get the idea, right? Arranging the endorsement could take some time, but you should start the process as soon as possible. Again, make a list, type some names into Google, and look for their agent’s contact details. You can then explain your offer and hopefully enter into fee negotiations.
Provide first-class customer service (yes, that CAN help with marketing)
All business owners should aim to provide first-class customer service for a couple of reasons. Firstly, it will contribute towards ensuring customers and clients leave with a smile on their faces. That helps you to avoid bad reviews and complaints that could get a lot of attention in the public arena. Secondly, the person concerned might recommend your company to their friends and colleagues. By keeping them happy, they might promote your venture far and wide without you ever having to ask them to do so. You build a reputation for being reliable, professional and trustworthy at the same time as growing your operation. As we have discussed, bad reviews and unsatisfied customers could severely damage your ambitions.
Create substantial e-mailing lists
Just like SMS marketing, email promotion is an essential tool for those in business today. The only difference is that you can send more information and thus increase your chances of conversion. Still, the same rules apply when it comes to annoying your audience and becoming a nuisance. Don’t make the mistake of sending more than one message every few days or people will begin to unsubscribe or block you. Ensure you also make good use of color and imagery when creating your newsletters. You want to catch as many eyes as possible and encourage people to read to the end. Websites like MailChimp are useful when you’re just starting out because they’re simple to use. However, it’s sensible to look at dedicated in-house software as your campaign progresses.
Represent your brand face to face
Sometimes the best way to sell services involves making your pitch in person. That is especially the case for anyone in the B2B arena. Other company bosses are often busy people, and so you might only have one chance to make the right impression. Don’t make the mistake of leaving that job to someone else and letting them get it wrong. You know your business inside out, and so you are the best person to make the pitch. Arrive smartly dressed in a clean car, and make lots of visual aids ready for the presentation. Also, spend some time thinking about any questions your prospective clients might ask ahead of time. That way, you can ensure you always give them the best answers possible. By predicting their potential issues, you can lay all of their concerns to rest with ease. The last thing you want is for someone to catch you off guard.
Regardless of which products or services you wish to promote this year, using the advice you’ve been given today is a sensible move. It doesn’t provide you with a full strategy (that’s down to you I’m afraid), but it should help to ensure no stones and left unturned. As 2016 draws to a close, it’s vital that all solopreneurs assess their successes and failures from the last twelve months. If you don’t do that, you’ll never learn from your mistakes. So, take some time before the new year to think about where you might have gone wrong. That should help you to ensure your business thrives well into the future and you achieve those sale projections in 2017. Good luck!