Despite the vast array of new marketing methods available online, email marketing is still considered the Rolls Royce of generating leads. According to research, 64 percent of people open an email because of the title, meaning that in order to create an effective email campaign, the subject line needs to be good.
There are plenty of other ways to improve email marketing too. Let’s take a look.
Sometimes your first attempt to lure a customer to your business via email won’t work. In fact, most of the time it won’t work. So that’s why it’s a good idea to keep sending them emails on a variation of a theme. Make a few changes to the initial email and send it out again, this time offering a new perspective. Even better, look at various segments of your email marketing list and ask yourself whether there are any stylistic changes you could make to your emails to make them more attractive to your customers.
Use Pop Up Email Forms
Pop-ups get a bad rap, and for a good reason: they’re annoying. But in email form, they can actually be quite helpful. Most people don’t want to read through your email, be given instructions to sign up on your site and then follow a link to carry out the task. It’d be much better if they could sign up there and then, in the email itself.
Well, fortunately, this can now be done with the right pop up form. According to the data, having the right form can boost business leads by 75 to 85 percent.
Make Your Emails A Little Mysterious
Spamming your customers with offers like “10 percent off new TVs” is clear and compelling, but is it mysterious and intriguing? Probably not. But one way to improve click through rates is to include some mystery in email marketing titles.
Titles like “You Won’t Believe How Much We’ve Cut The Price Of New TVs” encourage the reader to click through and find out more. One good example of this tactic is the computer electronics supplier Ebuyer. They send out emails inviting their customers to click through to their website to find out how much money they could save on their daily offers. It’s a great way to build traffic to website and improve email conversion rates.
Time Your Emails
The time of day you send out your emails can have a significant impact on your open rates and conversions. Marketing to students in the early morning probably isn’t the best time, since half of them will still be asleep. But marketing to busy professionals on a Friday night might be a great time, especially if you’re offering some kind of entertainment service.
Take a look at your email list and your customer profiles and try to come up with a plan to maximize the impact of your email campaigns. Play around with different timings and email frequencies to see whether they have a bearing. Weekly emails might be better than daily for some segments of the market.