Getting your startup noticed online is a key step towards building an online brand. At this time, where everything has gone digital, being noticed online is a prerequisite for any business. Fortunately, there are many ways that you can develop a strong online presence. The tips below are a great start for your startup.
Capitalize On Social Media
Social media offers a wide range of platforms to help your business get noticed online. Sites such as Facebook, Twitter, Pinterest, LinkedIn and many others offer perfect opportunities to promote your business. People spend more time on social media sites than any others, so it pays to reach them.
Although it could be tedious to manage several sites at the same time, programs such as Hootsuite enable you to manage all your social media accounts in one place.
Create Your Own Website
Creating your own website is a great start towards establishing an online presence for your startup. There are many companies and freelancers who can design and set up a tailored website for you in no time at all. Their rates are often quite reasonable and won’t put financial pressure on your startup.
You can then use the website to post content that describes your startup and provides value to your potential customers. Doing so will boost your online presence and assure that customers actually view website.
If your budget allows, consider optimizing the website for mobile devices, to increase the stream of traffic to your site.
Learn Search Engine Optimization (SEO)
SEO is a digital marketing model aimed at optimizing and increasing the visibility of your website in non-paid and organic search results. It involves elements designed to improve ranking and direct traffic to your business website.
Google is the major player in the search-engine industry but don’t forget about Yahoo, AOL, and Bing.
Invest In Pay-Per-Click (PPC)
PPC is sometimes referred to as Search Engine Marketing (SEM). It involves you buying sponsored links that send visitors to your startup’s website.
The major provider of PPC marketing is Google, and they do so through Google Ad-words. Google Ad-words works by letting you bid on keywords, which you pay for each time someone clicks on them. The PPC marketing model allows you reach potential clients and customers at a cost in line with your startup’s budget.
Consider starting a blog to promote your startup’s online visibility. Just remember, blogs work better with more followers and a steadily updated stream of content.
You can use the blog to consistently engage your audience by posting content that is useful and informative. The content should be structured in a manner that brings attention to a problem and how your startup intends on solving it. This is not only a cost-effective online marketing strategy (blogs are cheap to start), but also a means to continually build your brand.
There are numerous ways to get your startup noticed online. All you have to do is identify and capitalize on the most relevant ones. Remember, a strong online presence is key for turning your startup into a fully-fledged business.