As we are all aware, the importance of outreach seems to keep climbing the ladder of online marketing at a rapid pace in today’s world. Using guest blogging to help promote your own blog or website is a highly effective way of reaching out to new audiences and roping in traffic to your own business site.
Students who are on the lookout to build a blog for academic purposes also employ the benefits of employ outreach programs in order to land more connections and expand their network by connecting with their peers and professors.
But it is near impossible to land the chance of being able to write a guest blog until you are able to get the entirety of your outreach process right. This process begins with a very simple yet immensely crucial first step – writing an email to the owner of the website.
There is obviously a lot of competition that similarly would want to demand the attention of that particular website that you have picked out. This makes it all the more necessary that your outreach email trumps the rest and stands out so as to expand your audience with the help of the said website.
So, what are the steps to ensure that your email doesn’t drown in the sea of other outreach mails and simultaneously solicits a positive response? Read on to find out some of the most helpful email outreach tips to grab your preferred site owner’s attention.
1. Subject line is the most important.
If you are unable to nail the most important step of the process, you’ve basically lost the battle before it has even begun. Take care to not write a subject line that will make your email end up in the website owner’s spam box or an off-putting one that will make it lie unopened in their primary inbox.
It helps to be as concise and straightforward as you possibly can. Let your recipient know what he should expect to read in your email with succinct words. There’s no doubt about the fact that an email with a subject line that reads “Guest Blog Idea” has more chances of getting opened than “Thinking about whether you would like to feature me as a guest blogger on your website”, or some other thing of the sort.
2. Personalize your greeting
The simplest and most effective way of getting someone to read your outreach mail is to use the recipient’s name. It’s simple psychology. You can begin your request without the generic greeting, or even the “Hi!”. Stick to the good old-fashioned “Dear XYZ” and immediately grab the reader’s attention.
3. Be thorough with your research
You must be wondering, why in the world should I read even a few of the website owner’s blog posts before emailing them about guest posting? This is a vital step due to the fact that if you mention some of the content that is being posted on their website, it helps distinguish you from the rest of those writing in the emails. It also doesn’t hurt to do some research about the site owner, their background, etc. so that the recipient is aware of the fact that you aren’t just another mass email-er.
4. Find out about their network
It’s quite likely that you have never come across this person to whom you are pitching your guest blog idea. To overcome this, check their profile out on LinkedIn and see if you have any mutuals, then try and establish contact. You can even check out their other social media platforms. Once you’ve found a mutual, you can try and run your idea by them and if they approve, make sure to include this valuable information in your email.
5. Give some genuine context
Your opening paragraph must contain the details regarding your request, regardless of whether or not you choose to mention your mutual friend. Why do you think that this site is the optimal space to publish your content as a guest blogger? What topics have been mentioned on the website that is relevant to the content that you come up with? This first paragraph should undeniably be a testament to the fact that not only do you read this website’s blogs on the regular but that you also thoroughly understand their point of view and target audience.
6. State one, focussed goal
Instead of giving in to temptation and mentioning all the possible ideas that you have come up with, try and choose the most relevant and catchy title and pitch that. If you go overboard, you run the risk of potentially overwhelming the site owner, which can eventually lead to your request being completely denied.
7. Offer your fresh perspective
Besides conveying the fact that you have dedicatedly gone through and understood the content of the website, try to propose something unique that will convince the website owner to publish your work. If you are simply offering that what is already available on the website, there is no incentive for him to put your stuff up! Bring in your own ideas, courtesy of your expertise.
8. Persuade, don’t beg
If you come across as too needy, there are chances that you will get rejected. Persuade the website owner into thinking that they will most definitely benefit from publishing your content.
9. Don’t overdo the sign-off
All you need is your name, your designation, contact number, and maybe a link to your preferred socials. Don’t add anything more than this, such as pictures or your signature, and such. Keeping it concise and neat is a sign of professionalism.
10. Keep it to the point
This needs to be kept in mind for the entirety of the email. Try not to ramble on endlessly, lest your website’s owner loses interest and stops reading your mail completely.
11. Avoid embellishments
Adding additional, unnecessary items such as images, pdfs or logos, or any other kind of formatting will raise doubts in the reader’s mind. The website owner shouldn’t need to click on anything, just read your mail and respond.
12. Use simple and inviting language
This step might be slightly hard to stick to, as most of us wish to impress with our phenomenal skills in writing. You need to be succinct, but also please the reader. Don’t be rude, and convey what you want to in a persuasive manner. It’s crucial to come across as friendly, polite, professional, and concise, all at the same time!
13. Time your email carefully
The when of your outreach email is almost just as important as the what-to the point that it becomes the factor that determines whether or not your email gets opened. Mondays are usually quite busy, so avoid sending in emails on that day. Try Tuesdays, especially mornings, so that you know that the mail you’re sending in reaches the website owners when they are slightly more receptive.
Author Bio: With years of experience in digital marketing, Bella helps university students with their marketing assignments so that they can meet the desired learning objectives of their marketing course. She has also co-founded Top My Grades to help students with career
counselling. Beyond work, you can find her digging into the upcoming trends in online marketing.