The need for a trusting relationship between businesses and customers is vitally important, yet it is sometimes overlooked by companies. Perhaps they think that it’ll naturally happen, which is often the case — but only when it comes to “real world” businesses. Online businesses will find it more difficult, and it’s understandable why. Many customers have been hurt by online businesses in one way or another, so they’re warier when it comes to handing over their sensitive information. As such, when it comes to your online presence, it’s important that you’re inspiring trust. There are various ways to do this — we take a look at just four methods below.
A customer is always taking a leap of faith when it comes to buying something online. They’re handing over their financial information, and hoping that the package they ordered arrives in the past. You can dispel some of the uncertainty they might feel by ensuring that they’re able to get in touch with you as and when needed. Clearly list your business email address, phone number, and the headquarters of your address. Even if they don’t need to get in touch, it’ll be reassuring to know that they can if it’s necessary.
Watertight Text and Images
There are some things that’ll compromise how seriously a visitor takes your company. If your website has multiple errors, then they’re going to rightly raise some eyebrows. When it comes to your website, make sure that everything is on point. This involves making sure that any images and videos you use are of the highest quality, and that you don’t have any silly grammatical and spelling areas on your main pages. Indeed, when it comes to your content, it’s usually best to outsource the work to a professional writer.
Stay up to Date
The internet isn’t static. It’s dynamic. It’s forever moving forward. What passed as standard a year ago may today be regarded as outdated. If you’re not staying up to date, then you might find that it impacts how your customers view your business. For example, there could be security concerns, or the web page doesn’t work as well on different smartphones and browsers as it should. As such, it’s recommended that you have the right set up for your website. Look at working with a WordPress web developer for your site, since this uses open source technology that includes free updates (for life). You’ll also want to develop your own systems for handling your customer’s personal data — one mistake in this area can be very damaging!
Your customers will kind of trust you, but they’ll also know that you have a vested interest in only promoting the good side of your business. Studies have shown that people are much more likely to believe the word of a fellow customer, even if they’re a stranger, because they have no stake in your company’s success. As such, it’s a good idea to host testimonials on your website, and to actively manage your pages on review sites across the web.