When it comes to marketing your company, there are few better ways to do it than through social media. Not only is it cheap, but it’s an extremely useful way to interact with people and to create a community along with a voice for your company. Here are some tips to make sure your company’s social media works perfectly.
Choose The Right Platforms
These days there are a plethora of social media platforms to choose from, so it’s important that you pick the right ones to focus on. Most companies use Facebook, Twitter, Instagram and LinkedIn, but many use each platform for a different purpose. Facebook is a great way to build a community and announce news, Twitter is a good place to be funny and to connect with other users along with answering any enquiries about your products, Instagram is a perfect platform to show off aesthetically beautiful pictures of the product itself, and LinkedIn is more for the people behind the business to connect.
Take A Look At What’s Going On
It’s a good idea to make sure you take a good look at what’s going on before you start posting on social media. If the whole of Twitter is mourning a recent celebrity death, it probably isn’t the time to start promoting your product to anyone who’ll listen. Still, it can be a good idea to hop on any trends that are currently going on – memes are a great way to connect with your followers, to shake off that corporate image, and to demonstrate that there’s a human face behind that Twitter account.
Consider A Content Calendar
One way to organise your social media is to consider creating a content calendar. Use a site like Tweetdeck to schedule tweets so that your feed doesn’t go completely silent if you have a busy day. You don’t want to have lulls in your social media presence or to accidentally post something several times. Having a calendar and schedule can also see which times are best to post at and what sort of posts work best and get the most audience interaction.
One great thing about social media is how visual it is – it’s great that you can do and upload pretty much whatever you want without any restrictions. Hire a graphic designer to edit photos that you want to upload, or teach yourself how to use the correct programs. If you want to make a video, videographers like Dan Hunt can help to film and edit them – there’s nothing worse than uploading something that looks unprofessional. Short videos can be posted to Facebook, Instagram and Twitter, while you can use YouTube to host longer and more in depth ones.
Create A Company Voice
Finally, social media is the perfect way to create a brand voice for your company, to make people enjoy interacting with you, and to present a personal side to your brand. You could go highly professional in your tweets, or you could focus on making connections with people and readers in a humorous way.
Social media is the best way to connect with new customers and show off your company brand, so get on there today!