Websites have proven to be very successful for businesses both big and small and as technology grows, businesses who don’t yet have an online presence, are starting to build one. You see, technology isn’t going anywhere fast and it’s become a lifeline for many of us in all aspects of our life. So if a business doesn’t adapt to the changes, they risk falling by the wayside and the competition taking all the custom. So here are a few ways to take your website to the next level.
Monitor Your Website Performance
With so many pieces of software and systems available at just the click of a button, looking at who views your website has never been easier. Just take Google Analytics as an example. A lot of companies use this basic application and implement it into their websites in order to gain information on who’s visiting the site. Some of the information you can gather from this platform is the gender of your audience, the age categories, geographic location, and even their hobbies. You can explore how they entered onto your site, i.e. whether it was through a specific page or from an external source. It also tells you how long on average a person spends on the website and how many views or visitors you are getting per day, week, month and year.
So why is this information important? Well, it means you’ve got this wealth of knowledge that you can put to good use by tailoring your website to suit your target audience. Monitoring your website performance is an advantage to any business owner so look at all the different platforms available for you to monitor your own traffic.
Bring In The SEO Experts
Taking your website to the next level may include getting clued up on SEO. For those who don’t know what SEO is, it’s Search Engine Optimisation. As a basic description, it’s the process of affecting the online visibility of a website in web search engines such as Google for example. The better your SEO, the higher you’ll rank on the search engine which can be great for boosting your traffic. A lot of this SEO can be self-taught, and there’s also plenty of ways in which you can improve it. Examples like editing the names of your images, compressing images to make your website run quicker, writing longer pieces of content and using specific keywords.
However, if this behind-the-scenes way of improving your website isn’t for you, you can always bring the experts of which there are many. There’s hundreds and thousands of digital companies and SEO agency out there who’ll be more than willing to boost your online visibility. Think about what you need from them though before committing to too much. You may benefit from simply a one-off plan, or it could be worth the money to invest in a longer project.
Generate Regular Content
Having a blog on your website is useful for improving your website. A blog is a great spot for your visitors to learn more about what you are providing and everyone loves to read some content as it builds a relationship and makes it more personable. Whether it’s a start-up business with just yourself or a big corporate business, generate regular content. Regular content that’s long form, for example, 1,000-1,5000 words, is going to boost your website’s ranking appeal when it comes to the search engines. By generating regular content, you’re also drawing in a more loyal audience who’ll end up revisiting the website to catch up with the latest blog post.
There are plenty of talented writers and bloggers out there, so think about investing your money into one if you’re not a skilled writer. Build up a bank of content so that you can churn it out constantly. There are also a variety of applications that can help you schedule your content in advance, so even when you’re away from the desk, everything can still work like clockwork.
Promote Via Social Media
Social media platforms are powerful tools that have become extremely popular in a short space of time. With so many of them popping up nowadays, it seems silly to not use them to your advantage. Whether it’s Twitter, Snapchat, or Instagram, more of us are using these platforms to communicate with friends, family and the world. Not every social media platform is going to work for your business, so it’s worth exploring them and finding which is the best fit for you. Create profiles that match up and align with your brand identity so that you can be easily recognised.
These social media platforms will not only help with communicating with your audience, but you can always add a link to your website on each of these. This adds free advertising, which will only prove more beneficial as your social media followers increase.
A New Design
Designing a website isn’t easy, and sometimes it’s a lot easier just to buy one that’s already been made or hire someone who will make one for you. A professional design for your website is going to make a considerable impact in keeping visitors on your site interested and wanting to explore. The cost of a website design from scratch can be expensive so you may want to consider buying a pre-made one. Make sure it’s something that fits the style and theme of your business as a poorly designed website design could end up hindering your website’s popularity.
There are plenty of web designers and companies out there, so do your research and always get recommendations from fellow business owners to see who they used. If you have the budget, it may be worth going for a more bespoke service so that your web design is completely unique.
Improving your website is constant because as technology and design improves, so does the expectation of the average visitor to any website. If you don’t have a website, then now is the time to put some time and money into one.