In this time and age, more and more people opt to venture out from traditional marketing to online marketing. The shift from one marketing style to another is due to the potentially large investment in the traditional way and the worldwide reach of the internet. Selling your product on a large platform that gets lots of traffic, such as Amazon, you can access audiences from all over the world.
1. Know your Audience
It is important to know who you are selling your products on Amazon so you can connect with them better. You can start by identifying a common age range, location, or any similar characteristics that your customers have. Creating a persona coming from demographics and psychographics of your target audience will make it easier to assess how you can improve your marketing approach to suit your audience better. You can identify on which platform to promote and using what type of media to grab their attention effectively.
2. Sell your Product
Every product should satisfy at least one significant need for it to be marketable. Focusing on the problem your product will satisfy will create a want to purchase the product. This is something many businesses overlook which causes a loss in potential sales. Here are some questions you need to answer to make your product attractive in the eyes of the customer:
- What does your product do?
- What problems does your product solve?
- Who experiences these problems?
- What are its benefits and how does it solve the problems identified?
3. Collaborate with Influencers
To boost your sales on Amazon, you can collaborate with popular influencers in the industry. Before purchasing online, consumers tend to look for reviews, both positive and negative, to aid in their decision to purchase the product or not. These reviews are mostly available on the site itself, and most of the customers review right away after receiving the package. Customers value recommendations from family and friends but often, they may also stumble on reviews from social media influencers and celebrities so a good review from the right people will do wonders for your brand. Ideally, you would want to choose influencers with large followings on Facebook, Twitter, Instagram, YouTube, or Pinterest to reach their supporters to add to your pool of audience.
4. Build Brand Trust
Never forget the loyal customers of your business. It is better to reinforce your customer relationship through rewards, perks, and discounts that they might not expect. You can give them vouchers after the fifth transaction in your store, or even give them perks whenever they let their friends or family buy from your store. There are many ways to commemorate your relationship with them because they are important to your business. Without regular and loyal customers, your sales will become questionable. Basically, building your trust will improve your customer review and their experience with your store.
5. Observe your Competition
One of the basics, to reach your pool of audience through the brand building, is knowing and observing your competitors and how they work. You may start by conducting research in your industry today to know who your competitors are. A list containing businesses in the same industry or offering the same products or services must be produced after your research. It’s time to observe them through their posting patterns, content, audience engagement, and audience segmentation.
6. Optimize your Product Listing for Search Engines
Product listings in your page must be optimized for search engines to maximize its visibility online. It is like search engine optimization but for Amazon. By doing this, your products will rank higher in the results page. Basically, you aim to go to the top of the search results when your audience is searching for a product the same with yours.
Amazon Search optimization is a big bulk of knowledge to start with. It is better to start reading some pages and tutorials on how you can do optimization on your Amazon page. After reading various posts about Amazon search optimization, you may now start in applying that knowledge into action to your page. Ensure that you have the data for the current performance of your page before doing any changes, so that you can see if there’s progress.
7. Use the Appropriate Social Media Platform
Different social media platforms are made to be used for different purposes and roles. After knowing your audience and your selling points, you might want to look at your consumers’ psychographics which includes what kind of social media platform they are using, why do they use it, when and where do they use it, etc. This should be done because you want to be where your customers are and maximize the utilization of social media in your business. Do your homework and research your audience’s attitudes and practices while using different social media platforms. And it’s important that you should consider your product image quality and size because it’s the way you present your product. This social media cheat sheet can guide you with the right image sizes when posting on social media.
8. Writing Emails to Generate Leads
Generating leads is one of the most exhausting parts of online marketing. You need to look at and observe the consumer’s demographics and psychographics, publishing ads, and surveys to further improve your strategy. A great way of generating leads is through personalized emails the customer is more likely to respond to a personalized email because it focuses on their interest and needs.
Don’t worry if your efforts do not result in immediate success; it takes time to build and wait for your brand to flourish. Just be sure to follow the 10 steps above and in the meantime, continue to find ways to improve your operations and strategies further to pave your way to success.
Bonus Resources: This “how to sell on Amazon guide” can help you further in selling on Amazon that can effectively boost your sales and drive traffic on Amazon.