Restaurants are more than just a place you go to eat food with your family. They sell an experience, they offer service, and they want you to come in and experience the best night you have that month. If you grant a guest a fantastic experience, they will come back, time and time again. This can be a wonderful thing, and can allow a real sense of community and prestige to grow in a local community.
This means that doing right by your restaurant guests is simply a fantastic business decision, not to mention just a nice, goodwill-building thing to always focus on. Great commercial kitchen design, excellent staff hire and the best branding is all absolutely crucial, but it cannot do the entire job for you. Instead, you will need to employ some practices that cannot be found anywhere else, those that give your guests a reason to return time and time again.
If you’re someone running this business from scratch, you likely have this ambition. So, let’s see how it might materialize:
Think Of The Children!
Think of how children might interact with your restaurant. Ensure there is more than one high chair available, that colouring equipment is ready to keep kids occupied, that smaller menu items are carefully selected to avoid choking hazards, spice and size, that you ensure they have access to safe cutlery or plating, and that the music in the restaurant isn’t too loud. For some restaurants with a certain theme, simply restricting the attendance of families can be important, but be sure you have a good reason for doing so. On top of that, train your staff in the best practices when heating baby food or milk bottles, and extra training to ensure all food guidelines are followed in response to allergies.
Keep The Kitchen Spotless
A kitchen can really only be one thing – ultra-hygienic. Expect a standard from your chefs. Have them clean out the kitchen deeply at least once every week, with them covering certain areas of the commercial kitchen design each day. Ensure the kitchen is closed down well at the end of the night, that grease is washed out of the ventilation system, and pests are controlled. You really cannot expect to call yourself a restaurant if your hygiene isn’t absolutely as perfect as it can be. This is the most important thing to nail before you even take a single dollar.
Make It Easy
An overcomplicated menu, a confused theme or bad messaging can lead your guests feeling like they’ve entered the Twilight Zone. And when they’re hungry, that effect can be twice as terrible. Be clear in your messaging. Keep your menu tight. Focus on quality over quantity. Always apply feedback as you can and focus on becoming refreshed, updated, and open with your process. If you can do that, and make the process easy, your guests will love you.
With these tips, you’ll build a restaurant to truly remain proud of.