With thousands of people now regularly scrolling the internet on their mobile phones, creating an online presence for your new business is vital to attract both local and a wider circle of customers who can engage with your business. Establishing an online presence can help to build your brand and increase the physical footfall to your premises, and therefore it is important to follow these steps to create a sleek and professional online presence.
An Engaging Website
The first, and most obvious, step to establishing an online presence is to create an engaging website which can present an excellent and reliable first impression to your customers. There are many ways to create and design the perfect website, but, for small businesses, you should consider applications such as WordPress. These applications allow you to create free, easy to use websites to engage with potential customers and put your name on the map. You should ensure that your website is clear and contains all of your contact information, including your location. Most importantly, however, you should ensure that your website is optimized for mobile usage and that it has fast load speeds and connection speeds, as these factors will deter people from spending a lot of time on your website. For more information, Foundr shares more tips on how to setup a website for your business here.
Create Exciting Content
Now you have your website, you should think about what you want to include on it. Creating a blog can allow you the opportunity to present regular new content to your customers that showcases your expertise, products, and news in your field. This is also a great way to connect with your customers and encourage them to engage with your brand- blog posts can also help to increase your Google ranking by showing you to be a reliable brand, and blogs can easily be shared via social media. If you are struggling to design an exciting website or to create engaging content, angelfish-marketing.com can help you to create an exciting digital marketing campaign with their expertise in social media, SEO, content and web design. This can then help you to create the most engaging and professional digital presence possible.
With over 3 million people now using social media around the world, social media has become one of the most important methods for advertising for small companies. By creating a page on Facebook, Twitter or even LinkedIn, you will be able to connect with potential customers and network with other businesses. One of the best ways to use social media is to create easily shareable content, especially those that are connected to current trends or utilize humor, as this will help to create brand recognition and spread your reach more widely.
Search Engine Optimization
Search Engine Optimization is incredibly important is how your website is ranked against others in search engine listings. Most methods for good search engine optimization focus on your use of keywords and their implementation on your homepage and titles, as well as creating a Google My Business account through which you can link your contact details, establish backlinks and find reviews.