Unless you live under a rock, you’ll know Twitter is a popular social networking site. A little over 300 million people use the service each month! As you can imagine, Twitter is a successful social networking platform. But, what you may not know is that it can teach you the secrets to running a successful business!
That sounds a little weird, right? Bear with me for a few minutes while I explain how Twitter can help you and your brand:
Twitter teaches us to choose our words wisely
Language is perhaps the best way of conveying one’s thoughts and emotions to others. It’s no secret that the words a business use can help them grow. In the business world, we use words every day to entice and attract new customers.
The trouble with some companies is they don’t always use the right words. And when that
happens, they either bore their target audience or offend them in some way! Twitter only lets you send out ‘tweets’ of 160 characters or less. That means you have to be concise with your wording.
It’s a concept more enterprises need to grasp, especially for marketing purposes. Online or offline, you only have a few seconds to grab someone’s attention. You need to be memorable and for the right reasons!
Your target market and who uses your business might be different
It’s easy for some folks to assume that only younger generations of people use Twitter. The truth is, people from all walks of life use the social network. Even notable people like the Queen of the United Kingdom are Twitter users!
You might have an idea in mind of the people likely to use your business. Only you might find the bulk of your sales are to an entirely different audience! Assumption is a dangerous word; use it sparingly in business.
Social media is everywhere
Whether you like it or not, social networks are everywhere, and they’re here to stay. Each day we find interesting ways to interact with Twitter. Sure, you can tweet from computers and mobile devices. But, it’s also possible to do so from IoT (Internet of Things) devices too.
It matters not what kind of business you operate. What does matter is that you’ve embraced social media for your enterprise. It’s a brilliant way to promote your brand and get you noticed in your industry.
Let’s say that you operate a food establishment. Restaurant social media is no longer an unusual concept these days! Many eateries post offers, competitions and news via social media. In some cases, their social media profiles get updated more than their websites!
Twitter teaches us that experimenting is a good idea
When you wish to “test the water” with something, social media offers an excellent proving ground. The thing about social networks like Twitter is that one can feel anonymous when using them.
If you yearn for feedback on something you wish to offer, you’ll get brutally honest replies. You can use the constructive criticism to refine what you offer and keep ahead of the competition.
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