Marketing has come a long way since the days of Don Draper and Mad Men. It’s still pretty much the same, however – at it’s base
Marketing, at its most basic is the process in-between getting a product or service from concept to customer. It’s about getting your name, your brand and your product out there for the world to see.
It’s not that simple though. Marketing these days can be anything from going out onto the street and handing flyers to people, or even running a worldwide television advertising campaign. The truth is that marketing is an enormous process with many moving gears and many ways to actually complete it.
If you’re a start-up with little to no starting capital, then a marketing budget might not be anywhere near the top of your to-do list, but fortunately the internet and the digital age offer many tools to get started with marketing and really get your name, products and services out there.
Social media sites such as Twitter, Facebook and Youtube are a great way to generate traffic and attention and even though they offer paid options that will help promote your brand, you can do this relatively well for free by getting involved in conversations, interacting and generating content that people will share. The paid options will just multiply the benefits of what you can practically do for free, but don’t shy away from shelling out.
Networking can have its marketing benefits as well. By speaking to the right people, you can suggest affiliate marketing where someone advertises your product on your behalf. Your business rewards the affiliates each time a visitor or customer passes from the affiliate to yourself. It’s a great way to build ongoing business relationships.
What about your website though? That should be the best option for marketing because your website is all about you! You can generate leads via offering discounts or a newsletter in exchange for data. You can equip your page with the right keywords to generate traffic and attention with advanced SEO services that will bring the right people to your web pages. If you want to offer an insight into your business, you can also scribe a weekly blog scattered with keywords that can help generate leads every week to keep your business thriving.
The truth is that the internet, above all can offer so much to your marketing process. It’s the number one way to sell your products and services and if you’re not utilizing it correctly, you’re going to get left behind.
Getting left behind in the digital age is very bad news and could spell disaster for your business. Thankfully marketing on the net is as simple as signing up to a few sites and getting your name out there.If you choose not to, you’re going to have to be more inventive than most to stay alive in 2017. As we said, it’s easy to get started and could open up a world of opportunity for your business in the coming year.