Many of us start blogs as a hobby. Few of us see it as a business venture. In fact, a lot of new bloggers have no idea that they could ever make money off their blogs, never mind turning it into a career. But, it’s perfectly possible to turn your hobby blog into a business. As your traffic starts to increase and your social media followings grow, opportunities will arise. But, to really make it as a professional blogger, you need to get taken seriously.
With so many blogs out there, it can be hard to get noticed, and with brands and companies being contacted by countless bloggers and social media influencers on the search for work, you need to find ways to set yours apart. To get it noticed and seen as a potential opportunity for businesses. They have to see something in your blog, and in you, that can help them grow and bring something to their own business.
But, the whole point of blogs is that they are personal. Your audience love your blog because it has so much of you in it. The very best blogs are packed with personality and fun. So, how do you find the balance that keeps your readers happy but gets your blog taken seriously as a business? Let’s take a look.
The quality of your website design is essential. When we start, we often go for bright colours and trendy fonts, and it can be too much. If you want to be taken seriously, changing your design is the first step. This is your chance to make a fantastic first impression.
So, make sure you include plenty of white space, a tasteful colour scheme, easy to read fonts, and uncluttered sidebar and lots of images and subheadings to break up the text.
As a blogger, it’s exceptionally important that you find your voice. This is what makes you stand out from the crowd and keeps your readers coming back. But, if you want to be taken seriously you also need to keep it clean. Some brands won’t work with you if your site contains swearing and derogatory language.
Act Like A Professional
When you send emails, they should always be professional in tone. Start seeing your blog as a business, and email people as you would business contacts. If a PR representative gets in touch about a potential collaboration, and you’re not interested, you should still take the time to reply in a professional and complementary way. They might still remember you for the next job.
The same goes for social media. You need to engage with your readers, but you also need to remember that anyone that you may want to work with, will look through your feeds. Keep it clean and be professional. Getting taken seriously is very much about building relationships and making contacts, so see every correspondence, even on social media, as a chance to start building that relationship.
If there is one thing that sets the pro bloggers apart from the hobbyist, it’s photo quality. To get taken seriously, you may want to invest in a DSLR, or at least start working on your shot structure and composition.