One of the most important things to get right in your business is its website. After all, this will be the first port of call for the majority of people who want to find out more about your business. Getting your website just right is therefore obviously very important. The truth is, there are few basic rules which you can follow in order to make sure that your website turns out as well as possible. Doing so will likely result in more of an influx of customers to your business, so this is more important than you might have thought. If you are looking for ways to improve your site, then read on.
Keep It Simple
When it comes to the design of the website, it really pays to keep it as simple as possible. This is something which is often completely overlooked – and yet it might be the most important thing of all. As long as you keep the design simple, it is much more likely that you will draw in huge numbers of people to your website. Simplicity is generally what people are drawn towards, particularly when it comes to online behaviour. The more you complexify your website, the less likely it is that people will stick around to find out more about your business. When it is a choice between two design options, always opt for the simpler one.
Test Changes Before Publishing
Speaking of having many options, it is possible to keep them all in mind at once and check them in turn. Using an AB testing agency, you can hold multiple versions of the same webpage at the same time. Then, you can see what kind of effect each version has on its audience. This way, you can make sure that you end up with the version of the page which is likely to have the best effect on the most number of people. Then, you can go live knowing that what’s up there is truly what your customers want to see.
Showcase Your Best
Generally, it is wise to use your website as an opportunity to show off. Showcasing the best that your business has to offer is the best use of your website there can be. It is a good idea, therefore, to have your actual product or service on proud display on your website. It could be as a sidebar on every page, or you could have a page dedicated to it – or both. Whichever way you do it, using this space to be proud of your work hows people that you know what you are doing, and why.
Lastly, a note on the kind of content you need to include on your site. Generally, you want to make sure that your website is being shared as often as possible across many different networks. To achieve this, you need to be producing content which is highly shareable. This means interesting, clickable and not too lengthy. You should also make sure that you have social media sharing buttons on every page.