If you’re somewhat of a technophobe, that title probably means nothing to you. But, if you run an ecommerce business, you really need to know the difference between HTTP & HTTPS. If you pick the wrong option, you might just find yourself losing sales and reputability. At the very least, you need to be aware of the pros and cons of each method.
So, let’s go through the basics today!
What Is HTTPS?
To understand what HTTPS is, we need to understand what HTTP is. HTTP is a protocol on which the world wide web was built. We’ve been using these connections for years, but the way we use the internet has also changed. There are more threats these days, and more people are making expensive transactions on the net. As a result, HTTPS was born, offering more security to protect valuable information that is entered online. It’s a much superior way of doing things, and it’s becoming much more popular as time goes on.
What’s Bad About HTTPS?
Hmm…not a whole lot! At the end of the day, HTTPS was created to bolster website security. It does that job well, and it does it in all sorts of ways. Some believe it to be a slower method than using HTTP, but that’s a myth. In actuality, HTTPS is faster in most cases! Obviously, another benefit is that it protects sites from attacks. Also, it protects mobile device traffic, and it’s better for your website as it improves Google search rankings. Your website is seen as important if it takes the time to secure itself adequately.
But My Website Is Already Using HTTP…
Yes, this is something that most businesses have to deal with. They hear the cries for HTTPS from their customers but it isn’t quite as easy as that. You can’t just click one button and make the change instantly. It requires website migration, and this is something you might need a website design company to help with. There quite a few factors you need to think about in order to make a smooth transition. If you don’t, you could find yourself suffering from negative effects and a glitch-filled website. It could also harm your SEO implementation if you’re not careful.
What Does This Mean For My Business?
So, what does this mean for your business as a whole? As you can probably guess, it means that looking to HTTPS might well be very beneficial. For your customers, it’ll instantly give them an impression that your website is secure to purchase from. They are being reminded on a constant basis by the media to look for HTTPS in the URL box, so this is crucial. It also means that your business will be better protected from the threats that regularly inhabit the online world. As a company dealing with high amounts of confidential data, this is very important.
Ultimately, HTTPS is going to be a beneficial move for your business as long as you do it properly. That way, you’ll avoid any potential issues, and you’ll benefit from a more secure and attractive business.