Modern businesses can’t get anywhere at all without a good website. Unfortunately, though, a lot of small companies have to settle for something that isn’t ideal. This is thanks to the high prices of web design and development that you’ll find in most places. Good websites don’t come cheap. But, you don’t have to buy your website at all. Instead, you can build it. A lot of people are put off from doing something like this because they can’t code. Or, because they feel that there are areas that they can’t handle. To help you out with this, this post will be going through a brief guide to making your own website. There are some areas that will have to be covered by others. But, by doing the bulk of the work, you will save yourself loads of money.
There are loads of handy-dandy website builders out there. But, nothing can hold a candle to the features and versatility of WordPress. This platform was originally designed for bloggers to have a one-page website with all of their content. But, the company behind it realised that they could branch out of the blog sphere and start making an impact elsewhere. Today, the results of this shine through. WordPress is incredibly easy to use. And, for the most part, you won’t have to touch any code. This will come as a great benefit to some people. But, what exactly does WordPress have to offer you?
Along with its simple interface, WordPress has a vast array of plugins available for your website. Some of these plugins make your life a little easier; like Page Builder by Siteorigin, which makes assembling your pages easy as pie. As well as much larger plugins; like WooCommerce, which enables ecommerce functionality with your site. Most big plugins have further extensions which can be used to make them more powerful. Most of the time, installing them will be a simple case of navigating to the plugins section within WordPress. Then, you simple search for a new plugin. Search engines like Google can be used for this, too. Most plugins will have instructions and support to help you. So, making sure you look around.
WordPress is also very easy to customise when it comes to it’s appearance. Most people will use the stock theme that comes with WordPress when they use it for the first time. But, this will result in a generic looking site that won’t do you any favours. Instead, it can be best to buy a theme from a professional company. This will give you access to loads of options. And, it will give you access to great documentation. Companies like Qode make excellent themes for businesses. Or, for ecommerce, you could use the WooCommerce theme; Canvas. Along with a theme, it could be worth learning some basic HTML and CSS. Having an understanding of these will make it much more simple to edit the website that you’re working on. And, will open huge possibilities when it comes to the design of your site.
Even with a tool like WordPress, sometimes you’ll need to have some help with the other areas of your site. Most people aren’t writers. And, a lot of people will struggle to make sure that their website looks as good as it can. But, out of all of these areas; the hardest is SEO. What makes these things so hard, though? Let’s take a look.
Graphic design is a very skilled profession. People often study for years before they can get into a job like this. And, in a lot of cases, people will find that they will struggle to perform this role without spending their younger years interested in art. So, this area should be handled by a professional. The mark of their work will be plain to see on your site. Users will notice the difference; and, you will make a much greater impact on them. You can find local designers to help you with ease. And, you don’t have to pay an arm and a leg for their work. Having them come up with single page mockups can give you all of the graphics that you needs. You may have to get used to software like Adobe Fireworks or Photoshop.
The content on your website is the most important part of this whole effort. You already have some of this covered, with a graphic designer. But, you need to figure out what your website is going to say; literally. This is where a copywriting company comes in. You can find professional online who can provide the service of making website writeups that are relevant to your business. And, they’ll always be written to a professional standard. This gives you the opportunity to improve the readability of your site, making it appear to be more legitimate.
Out of these areas, the one that most people will find the hardest is SEO. This area of web design is probably the hardest. People tend to specialise as an SEO expert; instead of offering their services alongside web design. So, it’s easy to find people who can offer the very best work. Without the right level of skill, your expert won’t be able to place your website very high in search engine results. This means that Google will struggle to find you. And, so will your customers. Finding a quality company to help you in this area is usually a matter of research. The offerings in your area will most certainly be plentiful. So, you’ll have loads of options. Just look at their reviews and results; and, you’ll see if their services are for you.
Hopefully, this will give you a good idea of what needs to be done if you want to make the best possible online impact; without spending much money at all. The things that you have to spend money on to make this work are well worth it. Your customers will be able to see the difference in your website. And, you will feel like you’ve had direct impact on the website giving you the knowledge to fix issues and keep the website running in the future.