So, you’ve started a blog and you’ve followed all the rules you’ve been told. You’ve chosen a great blogging platform; you’ve tweeted over 10 witty tweets about it a day for the last week; you’ve spent hours upon hours each day crafting the perfect posts; but still, seemingly, nobody wants to visit it and check out all of your cool stuff. Your traffic, as they say on the interweb, is abysmal. You’ve tried all of these things, but have you tried optimising your SEO? Are you getting the most out of URL? Getting confused with all these acronyms? To run a successful blog, and reap the rewards you desire, whether they be for business or for pleasure, you must think about things you’ve never thought about before; you may even have to think about things you’ve never even heard of before.
First of all, you need to optimise your blog’s search engine optimisation. It is commonly known as SEO and is of great importance for everybody who wishes to market something online, not just those like yourself with blogs. It is of great importance because it makes a website more visible to those who are caught up in the internet traffic and search for keywords to do with its themes and topics on search engines such as Google, which makes it the place to start on your quest to garner more views.
Firstly, focus on long-tail keywords, rather than throwing in a plethora of smaller ones. In this case, it really is a case of it being quality over quantity and too many cooks spoil the broth (and any other cliche that you can think of when it comes to their being far too much of something). Too many will hamper your SEO, rather than help it as search engines will deem you to be ‘keyword stuffing’. This means including your keywords as much as possible with the sole purpose of ranking higher for searches and is frowned upon by the SEO higher council; well, it would be, if there was one. Using long-tail keyword sparingly will also help you attract an audience that you wish to target, as those who are most interested will search for the longer keywords in the hope of finding something specific. And, to be honest you should avoid just throwing in keywords like there’s no tomorrow anyway as it makes for a quite awful reading experience for anybody that was to read it. Instead, you should use keywords less frequently in your content in ways that don’t feel unnatural or forced; one way to do this well is to focus on one or two keywords per blog post. Doing so will not only assist in optimising your SEO, but will also help you keep a focus and a goal when you’re writing the post, and not make you feel as if you have to drop a keyword in every other sentence.
Right, now it’s been established that you should only use one or two long-tail keywords per post, it’s time to start putting them in the right places. But where are these ‘right’ places? Well, the three areas you should target are your title, your main body and your URL. The title (i.e. headline) of your post is going to be the first point of access for any reader in determining the relevancy of it for their own reading needs. Because of this, it is advised to include a long-tail keyword here. Something that is very important to remember when it comes to doing this is that search engines will generally cut off the title after 65 characters on the search engine results pages, otherwise knowns as SERPs. Because of this, it is a good idea to include your chosen keyword near the beginning of the title, if yours is a long that will exceed the designated 65 characters — this is known as front-loading.
The next place that needs to be considered is the main body of text on the post, where the keyword should be mentioned at candescent and natural pace, and only ever in a way that is going to benefit the reader, not you or your sites traffic. If the keyword doesn’t fit into a sentence, a paragraph or even a topic, simply don’t use it. Your site needs to be about the reader’s experience, which is why other aspects need to be heavily considered as well, such as their reading experiencing and how easy it was for them. Because of this, professional web design services should be sought to make sure yours is quick, reliable and inviting. Digitalico WordPress webdesign is one such company whose services should be sought in website design, especially when it comes to blogs. Importantly, because of the rise of mobile commerce, the site must be responsive on all platforms; whether the reader accesses it on a laptop, a tablet, or a smartphone, they must be able to see it. Google recently revealed that more and more people are using search engines on their mobile phones; this probably doesn’t come as shock to you, because you probably do it too, which is why reading to mobile commerce is of great importance.This must be remembered at all times during the designing process. And finally, the final the place where that lucrative keyword must be placed is the URL. Search engines will use this as one of the first things it grabs from the page, so you must optimise your URL on your post every time.
So, if you want to attract all of that passing traffic that has thus far driven by your blog without even beeping at it, then you must optimise all the advances of modern day, online technology. But in doing this, you shouldn’t take your eye off of the ball when it comes to your blog. You should continue to provide stimulating content for the audience that you do have, and the audience that you are soon to have, and you should seek to avoid these three mistakes that will cause your blog to flop. For now, happy SEOing, and happy blogging!