Given the prominence of digital marketing today, you could be forgiven for thinking that the only way to get a new company up and running is by posting incessantly on a blog and sharing the content on social media.
While this is one way to go about raising your profile, it is certainly not the only thing you can do. It is true that digital marketing is often one of the most cost-effective methods for marketing, but there is plenty of value doing things a little differently too. Covering all your bases is the best way to get your message out there and stand out from the crowd.
There are a lot of different types of marketing and all of them have their advantages. These methods are slightly different in that they are a little off the current track of digital marketing and much more focused on the people at the other end of your marketing campaign. They may not stand up alone, but added to a strong portfolio of different approaches may just tip the balance from an average campaign to a brilliant campaign.
You’ve Got Mail
Sending letters might feel old-fashioned in an age of email and yet it is still one of the best ways to get your message across to people more personally. Direct mail often reaches those who are not on social or other digital platforms but it also ensures a much more local approach. Tailoring your message to people living in a particular area is very similar to tailoring messages to groups of people online and works in just the same way.
Estate agents, takeaways and music venues are very likely to still use this method for marketing but any business can get on board. The key is to design your letter or postcard so that the recipient is tempted to read on and then offer them something to draw them in such as a visit to your website or store using a discount code.
Host an Event
If you are running a business with a physical location, it is well worth hosting an event to bring people to your store or office. While digital marketing may be a good way to reach lots of people who may be interested, hosting an event is the best way of getting to know those people personally and find out more about what you can do for them.
Think of this as a similar method to online dating. You have found some people who might be interested and now you are taking them on a date to find out whether the match is going to be successful or not. Hosting an event is just the same and it gives you a chance to show off your offices and capabilities too.
If hosting an event isn’t for you then attending them is a must. Networking might sound like a nightmarish activity but in fact it is just about working your way around a room making new contacts and acquiring business cards. It is also a brilliant way to tell people more about your business and hopefully gain their custom.
At networking events, it is very easy to go in thinking about what you need, but if you shift your perspective just a little you will be much more successful. Instead of thinking about what you want, focus on what the people around you are hoping to achieve and help them with their goals. This is an easy way to make friends and show that your business is people-focused too.
The more members of your team you can encourage to go to networking events the better as each member of staff is likely to approach different types of people and broaden your overall network. Essentially, the more people you all know, the better cemented your company will be in its locality and the more likely you are to thrive in your local industry. Similarly, if you try a range of networking events from simple drinks and nibbles to launches and talks, you will meet a wider range of people who are in turn representing a wider range of businesses.
The most successful businesses are those who try something new and different and are prepared to go that extra mile when it comes to communicating needs and abilities. All of these methods are a much more personal way of getting in touch with someone whether that be a potential client or business partner, without relying on the anonymity of the screen.