When creating an online advertising campaign, the following question must have been asked in your marketing team: should we redirect ads to the website or to a landing page ? While websites usually contain a lot of information, landing pages (also known as landing pages ) are designed to make people contact a business quickly. That is why it may be advisable to use them.
Indeed, such pages do not encourage a navigation of several tens of minutes. The goal is that users fill out a contact form or end up calling the company directly.
We offer you five tips to create an effective landing page , which can increase the number of contacts for your business.
Design is the first thing that Internet users see. It is therefore important to adopt a clear and organized design so that users do not feel lost when they arrive on your page. Make sure you have a title and subtitle and that the information is easily legible.
Do not overload your page by inserting dozens of images. Use a photo that will reflect the theme of your page.
In addition, it is especially recommended that the main information and your form appear above the waterline to encourage Internet users to become more interested in your services.
Shopify has created an effective landing page with a simple but clear design to promote their 14 day free trial. As we can see below, the title indicates exactly what the company is proposing: “Sell online with Shopify” and the subtitle indicates a mark of confidence for the users: ” Trusted by over 325,000 businesses worldwide “(” Used by more than 325,000 companies worldwide “).
Then, users simply have to enter their email address to start their free trial. The procedure is therefore very simple and the information is fast to read through short sentences listed.
CALLS TO ACTION
When people arrive on a landing page , it is important that they understand in a few seconds the reason why they are on this page. By following the example of Shopify, the call to action goes straight to the point: “Start your free 14-day trial today! “(” Start your free 14-day trial today! “).
It’s easy to understand that by inserting their e-mail address, users will be able to start using Shopify. Moreover, another call to action is used on the button of the form “Get started”, which can thus encourage the number of registrations.
Other examples of calls to action include:
OPT FOR A SHORT FORM ON THE LANDING PAGE
For a page to be effective, it is recommended that the form be short so that users are not reluctant to complete it. So avoid asking for information, such as the birthday date, that may be unnecessary for a first contact. Obviously so-called unnecessary fields depend on the field in which your company specializes.
If your company can afford to request a minimum amount of information via the form, take advantage of it to propose few fields that can be completed in a few seconds. The faster the form is completed, the more users will appreciate!
Here are examples of different forms used on platforms such as Instagram or Pinterest.
While the number of people using their smartphones and tablets to surf the Internet continues to grow, it is essential that the landing page is responsive to be effective .
Having a responsive page can increase your chances of conversions because people can read your information without having to zoom in on their screen. In addition, the responsive allows them to fill out a form easily, regardless of the type of device used. So, if your page is not suitable for all types of screen, you risk registering a high rate of bounce and losing potential customers!
USE THE SAME TERMS AS ON PPC ADS
Our latest advice for creating a powerful landing page is to adhere to the information on your PPC ads ( Google AdWords , Bing …). If your ad indicates a 20% discount on winter boots, it is important that users find the same promotion on the page.
Using the same terms as on the ad tells users that they are on the desired page. This can be frustrating for the visitor if the promotion is not listed on the page, and it is certain that your conversion rate will not be very high.
This practice can also be very positive for your Google AdWords campaign, among other things, because it promotes the quality of your ads.
Having an excellent landing page helps increase the conversion rate on online advertising campaigns. So be sure to adhere to the five practices listed above to increase your income through advertising!
As an owner of Gossip Web design Productions, I am a graphic and web graphics designer/video producer that strives to consistently upgrade my skills in order to provide solutions for my clients’ design problems – both online and offline (print media). I am committed to providing excellent creative solutions for my client’s graphic design, video production, web design Melbourne and web development Melbourne needs (I want the repeat business of course from satisfied customers 🙂 ). I work out of my design studio located in Melbourne Australia.