Today, many businesses can’t operate effectively using information from just one data source. Indeed, consolidated data from different fronts helps many modern organizations in optimizing operations, forecasting trends, developing new products, reducing costs, and maximizing their profits. There is also an increasing demand from customers for round-the-clock service, leaving shorter and shorter windows for companies to stop operations to be able to update their data warehouses or to deal with any system failures.
These two factors, among a host of other modern business challenges, make continuous data integration an important solution for quickly and efficiently updating data in batches. Not only does it ensure that the available data for analysis is in synch with the operational data, continuous data integration also drives value for businesses, especially within the organization.
Collaboration Between Teams and Individuals
Data integration allows your employees to see and use relevant data from other departments and apply these details to individual projects and initiatives. This allows your team to work together more closely and more effectively, creating different collaborative opportunities for different departments and individuals.
360-Degree View of Your Business
When different departments within a business understand how each one works and how they affect one another, then they can operate more efficiently. For example, the success of your sales team is highly dependent on the satisfaction of customers. With continuous data integration, the sales team can work together with the customer support department in developing programs that address consumer concerns. Meanwhile, the product development team can work not only with the latest information on market trends but also real-time data from the sales and research departments.
Log-based change data capture (CDC) is a continuous data integration solution that allows the incremental transfer and integration of changed data, instead of a huge batch of updates all at once. This ensures that the information available to customers is always correct, which is critical for businesses that require 24/7 operations.
A log-based CDC solution, such as the one provided by HVR, also reduces the impact of the CDC process to the database, since it reads directly from the data records without affecting transactions. Log-based CDC is also more efficient and more flexible compared to trigger-based CDC, and even supports large volumes of data updates.
More Accurate, More Valuable Business Intelligence
Data integration adds value to data, because you’re not just moving or copying data, you are also improving on them. Data integration also helps detect quality problems and improvement opportunities within the data sets, even as the process also cleans up and completes the existing information.
This makes the data prepared through data integration “smarter” and more reliable resources in making informed business decisions. Business performance management, reporting, analytics, and other business intelligence activities can therefore be used more effectively in increasing revenue, minimizing customer churn, streamlining operations, and in achieving many other positive results.
The latest and most accurate data can deliver all kinds of benefits for almost every kind of organization, including a competitive edge over your rivals and increased overall customer satisfaction. This is why a smart and effective data integration solution should be a prime consideration for every enterprise. Without a data integration solution in place, it’s easy to fall behind in the fast-paced world of business.