Whether you’re starting up a brand new website or have had your page up and running for an extended period of time, it’s extremely important that you direct as much traffic as possible to your web page. Why? Well, why else have something online than for to have people look at it! If you’re hosting a commercial website, you should equate your online site to a traditional brick and mortar store. The more people you get through the doors in a physical store, the more likely you are to make sales. The same goes for your webpage! The more traffic you get onto your landing page, the more people who will browse your wares, and the more likely you are to get goods through the checkout process. If you have a blog, you also want as many people on your page as possible. This means your work is exposed to as many people as possible and you can gain a broader readership. So, here are a few different ways to direct as much traffic to your webpage as possible, regardless of its purpose!
Think of your webpage as a product. You need to promote and advertise it in order to maintain interest in it. Nowadays, there are more options than ever. Generally speaking, it’s best to avoid traditional forms of advertising, such as leaflets and posters. You need something with a direct link to your page where people can click to be redirected. If you’re interested in learning more, it’s time for advertising 101! Take a look through this complete guide, which will inform you about all things online advertising. From the basics such as keywords to more complex aspects of the advertising process (such as ROI, A/B split testing, CPM, PPC, CPA, and revenue share), this comprehensive explanation of all things advertising will get you started in the right direction.
Social media is now one of the biggest tools out there when it comes to directing the general public’s attention to a webpage. Think about it. The majority of people with a laptop, tablet, or smartphone have social media profiles set up. More than one billion people are currently active on Facebook. More than one hundred million people use Instagram at least once a month. Twitter has around three hundred and thirty million users active each month. This means that all of these people are directing their attention to these platforms on a regular basis. By creating profiles for your company or blog page, you will be placing your web page directly in the eye-line of all of these people! Because you can regularly update your feeds on each of these applications, you can also ensure that you’re repeatedly exposed by maintaining an impressive profile. Just remember to include HTML links to your webpage in your bio! This way people can access your main page easily.
As you can see, it’s important to keep a steady flow of traffic going through your web page to meet your online goals. These are just a couple of ways to do this, but they’re a good place to start if you want to see quick and impressive results.