Maybe Google Analytics has shown a reduction in visitors, or perhaps you’re not getting as many sponsored opportunities as you once did. Either way, when you’re working hard on your blog and progress is lagging it can be disheartening. Sometimes these things naturally rise and fall and if you keep putting out good content it will sort itself out. But if you want to take a more proactive approach, here are a few things you can do to boost your blog.
When sponsors are looking for blogs to work with, domain authority is one of the first things they will check. Not only will this decide if they want to work with you in the first place, but how much they will pay you. Domain authority is a metric which is used to indicate how much influence your blog has on the web, it’s made up of lots of different things but one that you can control is backlinks. If you can get other good websites to link to your blog, you will boost your DA. One of the most effective ways to do this as a blogger is to guest post. As a blogger you probably already have a network of blogger friends, you could ask to link swap or to publish a guest post on their blog with a link back to yours. They get some fresh new content and you get to be seen by their readers and get a backlink. If your sponsored opportunities have dried up, chances are your domain authority has dropped (it can increase and decrease each time an update to Moz is made). Work on getting this back up and the sponsors will be back.
Search engine optimisation maximises your visitors by using keywords. When you know what kind of keywords people are using when they are searching content like yours, by including them in your posts you bump up your ranking in search engines. Since the first result in Google gets 33% of all traffic it goes to show how important this is. After the first page, the chance anyone will click on you is reduced massively. It can be confusing unless you’re in the know to implement this, you could use a company like Vivo Marketing’s search engine optimisation services to take advantage. It will mean more organic traffic, and could be just what’s needed to get the ball rolling again with your blog.
Blogging and Youtube can go hand in hand, and if you want to take your blog to the next level and get more readers why not set up a Youtube channel to run alongside it? If for example you blog about food, you could demonstrate recipes through video and put the full measurements on a blog post. If you’re a lifestyle blogger you could vlog events and then post stills and a full review on the blog. Youtube tends to attract more views and more earnings than blogs, if you want to give yours a boost this could be one way to go about it. If people like your videos they’re likely to read your blog too so you will build your audience and get more blog views.
As a blogger, you really have to be utilising social media. It’s the way you connect and network with others, it provides a free form of advertisement and is a way to reach and get to know your followers. Set up accounts on Twitter, Facebook, Instagram and Pinterest and use these as a way to promote yourself and connect with others. Your social platforms give people a chance to get to know you better, which is useful since people love blogs due to the personal feel. When you have followers that come back week after week, chances are they’re doing so because they like YOU, they want to know your opinion and read your words. This is why blogs are now considered to be more influential than things like magazines or even celebrities. They’re written by real people, for real people.
If you’ve found your blog is lagging behind in some way or another, don’t panic. Sometimes riding it out is the best thing, and your views and sponsored opportunities will return. Otherwise, try a few of the tips above which should get the ball rolling again.
Have you ever experienced your blog lagging behind, and if so what was the problem? What did you do to fix it?