Mastering search engine optimisation, can be really challenging if you don’t have that background. Thankfully, there are many excellent SEO tools out there to give you a hand and make sure you are on the right track. While you might want managed seo service benefits, here we look briefly at some of the best SEO tools available in 2018.
Ahrefs is one of the most popular and recommended SEO tools and is one of the largest website crawlers out there after Google. It highlights the elements of your website that need improving tin order to increase your search engine ranking, and also allows you to look at your competitors backlinks.
Moz has always been a favourite in the SEO world. There is a are limits to how much you can do on there on a free account, but it is well worth spending that extra cash on for the features such as keyword recommendations and site crawls. You can download it as handy Chrome extension, giving you the information for every website you visit.
One of the biggest parts of getting SEO nailed is finding the right keywords to use. KWFinder is the best tool for this because it allows you to find long-tail keywords that have a lower level of competition.
This lets you see the ranking of the top million websites. It also gives you a general overview for your website and the number of backlinks you have.
This is a superb tool, which you can download as a browser extension. It gives you the ability to look at your internal and external links and performs detailed comparisons of your website against competitors. Other features of the tool include a keyword density report and social metrics.
Alexa lets you to look further into and compare similar sites to yours on a worldwide scale, and gives you an observation into both paid and organic keyword data, see their advertising methods and their social media influence and exposure.
SpyFu is a great way to check up on your competitors website activities. It allows you to see the number of times a keyword gets searched for every month while determining how hard it is to rank for that keyword. You can also do some research on your competitors to determine which keywords they use, and see how many organic keywords they have, how many monthly clicks they get and any ads they created on Google Adwords.
We couldn’t really list the best SEO tools without including the giant itself. For those unfamiliar with the world of SEO, Google Webmaster is an excellent way to get to grips with it. The tools includes ‘Fetch as Google’, which lets you view websites in the same way as Google does. By doing this, you can easily find and rectify poor search engine optimisation. You can also carry out site speed checks to see how quickly your page loads for desktop and mobile users.