Every type of business needs to produce a lot of content these days. This way, you can share it across the internet and attract a host of new customers. Of course, you need to have a plan in place to ensure that you are creating content that people actually want to view. Otherwise, you are spending a lot of time and will not really be going anywhere. In this blog post, we will take a closer look at five different types of content that you every small business should be utilising.
The first and most obvious type of content that you should be producing is blogs. This will become an integral part of your content marketing strategy. This is such a popular medium as it is relatively easy to create and also eminently shareable. You should aim to vary the type of blog that you are creating including informative, entertaining, and educational. You aim is to provide genuine value to the reader’s life and encourage people to share the posts you create.
Like blogs, you can create a variety of different styles in the videos that you produce. You can either create these yourself or enlist the help of a film production company if you are aiming to make them to a highly professional standard. Some of the different formats that your videos can take include conducting interviews, sharing tips, providing a tour of your business premises and explaining how your products or services work.
Podcasts have enjoyed something of a renaissance in the past few years and give you the opportunity to convert your written tips, tutorials, and interviews to audio. The beauty of this particular medium is that it can be shared and consumed easily as most people are carrying around smartphones in their pockets so they can listen to broadcasts from wherever they are.
Infographics are a great way of taking a lot of data and boiling it down to a format which is easily digestible. These are relatively easy to create and they take up a small amount of space which makes them perfect for sharing on social media. You can use them to display a number of key facts and statistics in a way which is likely to get viewed by a high number of people so it really is a win-win situation!
They say that a picture is worth a thousand words, and this is probably true in the world of social media. An eye-catching photo with a few carefully chosen words will grab people’s attention straight away. With so much image-creating software out there these days, you don’t need to be a professional graphic designer to produce high-quality pictures.
So, these are five types of content that your small business should be using on a regular basis. The best way of keeping your audience interested is by mixing up the type of content that you share on a regular basis, making sure that it is always interesting and relevant.