Marketing your business is always going to be important, and knowing how to stay up to date with the current trends is one of the best things you can do to get results. Marketing methods change all the time, so staying ahead of the curve is key, whatever the size of your business. Below, we’ll look at 5 memorable marketing methods for 2019.
Content Is Everything
Content is still one of the most important things you can focus on in 2019. You should be aiming to inspire, encourage new ways of thinking, and appeal to your audience’s emotions with your content. Your content opens the door for two-way communication. This is essential for building trust and letting customers know that you appreciate their business. Make sure you spend time focusing on your content strategy, or at least have a professional write your content for you.
Consider The Importance of AI
Artificial Intelligence continues to get more popular. It can make data analysis more efficient, target potential leads, and perform tasks that humans can find difficult. It’s something a lot of us have come into contact with at some point, like Netflix’s recommendation system.
AI can also be used to monitor your customer’s online patterns so you can understand their behaviour. The deeper you understand your customers, the better your marketing.
Note Voice Search is Becoming More Prominent
Voice based commercial sales are projected to reach $40 billion by the year 2022. 2019 is the year to get on board with this if you don’t want to be left behind. Voice search makes it easier to find information online without pulling out a device, and it also reduces screen time. Make sure your optimized for this.
Focus on Generation Z
Generation Z are entering the workforce, and this means they possess buying power. In general, this is the generation that seeks authenticity, and prefers businesses that are socially responsible. They want to work with and for businesses that aim to make the world a better place. With this in mind, you can look at these attention grabbing tips for printed advertisements and see if you can create something a Gen Z would pay attention to.
Influencer Marketing is Still Appropriate
Influencer marketing is a classic strategy, and still highly appropriate for 2019. However, influencers are changing. You no longer need to rely on celebrities – it’s all about working with your audience’s peers to make them more likely to buy. Adjust your influencer marketing strategy according to who your audience is most likely to respond to. Make sure they suit your brand, and that you understand what it means to work with influencers. You may want to draw up a reasonable contract and come to an agreement before going ahead. Some influencers will have certain guidelines they like to follow to ensure their content is right for their audience, so bear this in mind. They might not all jump at the chance to work with you.