Today, customers have more places to shop than ever before. Gone are the days when a bricks and mortar store was the only option. Thanks to the internet, a host of digital checkouts are available at the click of a button. This means one thing: the company has to be able to grab their attention and hold on tight. Probably the easiest way to achieve this goal is to create an incredible online experience. However, to do this, everything has to be on point. Otherwise, a rival will swoop in and pounce.
Here are four killer pieces of advice which will come in handy.
Hire IT Technicians
Consumers are no longer passive; they are active monsters. They expect the best possible service and will let you know if their standards aren’t met. Load-up speeds are a basic example. When a page doesn’t appear in half a second, shoppers get ready to bounce and try another site. You don’t even get a full second. Also, users hate downtime and unreliability. An IT technician’s job is to monitor the servers and ensure they stay online and up to speed. And, if there are problems, then they can tackle them ASAP. So, make geeks for hire your first investment.
Do The Same With Delivery Drivers
A digital experience and physical package are inextricably linked. When a shopper makes a purchase, they expect their parcel to turn up on time. If it doesn’t, there will be reputation issues to deal with, as well as returns and a loss of sales, leads, and money. The right transport labour hire can help you bypass awkward interactions by delivering packages on time. You can attempt to keep shipping in-house, yet it’s expensive and complicated. It’s much more straightforward to outsource to specialists and let them keep your customers happy.
Focus On Mobiles
Mobile devices are everywhere. According to recent research, one-third of purchases are made via a tablet or handheld device. Plus, eCommerce gross profits make up 10% of all revenue, which is pretty impressive. It’s safe to say your base will use a phone or iPad to surf the web, and that’s why a mobile site is integral. There is nothing more annoying than viewing a desktop webpage on a Samsung as the text isn’t legible and the media not appropriately formatted. A mobile platform is sharp, attractive, and easy to navigate, on the other hand, and will appease customers.
Snap Quality Shots
Speaking of multimedia, do you use stock photos on your site? The answer should be “hell no” because a good picture speaks a thousand words. For one thing, it catches their attention and makes them curious. More importantly, a high-resolution image instils trust. Shopping online is a minefield, and items are constantly returned. A picture which resembles the real thing means there is no need for customers to be unhappy when the parcel arrives. They are content and you’re a couple of pounds richer.
A brand should create a positive experience for anyone who lands on the site. Can you say this about your company?