Effective SEO marketing requires that you stay ahead of your competitors and understand the changes affecting the industry. Like all other marketing methods, SEO marketing is ever-changing and strategies that were effective a couple of years ago are no longer viable today. Due to the changing nature of SEO, it pays to always keep abreast with the latest trends in the market, and to be among the first to implement these changes before your competitors do. Here are a few trends in SEO marketing that you should keep an eye on in 2017.
The Rise of Mobile Browsing
It’s no secret that more and more internet users are surfing the internet from their smartphones. The advent of Accelerated Mobile Pages (AMPs) has enabled web developers to create websites that are easy to load on mobile phone browsers. AMPs use significantly less data and are light enough to load four times faster than traditional websites. It is therefore imperative that you embrace this technology when designing your website as your core SEO strategy. In fact, Google, has begun to favour websites that use accelerated mobile pages as the majority of internet users that are now logging in from their mobile phones.
The Rise of Snippets
If you are a dedicated Google user, you might have noticed that your answers are being currently answered in bullet form on your results page. You don’t necessarily need to visit a page to get the gist of the content. This is referred to as featured snippets. But where does Google get the answers from? Google derives their answers from websites they believe answer the customers’ questions appropriately. With these snippets, Google provides a link to the website where the most relevant answers are featured.
As an SEO marketer, you should be able to accurately envision the kind of questions that users would ask about the products or services you’re providing. After identifying these questions, provide the answers in your website in point form for maximum effect. This will ensure that Google uses your answers on the results page and you’ll be surprised by how your traffic will grow overnight.
Detailed Search Queries
Most of the SEO vendors in the market – at least those that are good at what they do such as Click Intelligence – will inform you that online searchers are now typing longer search keywords that encapsulate what they want specifically. This means that you must be well-versed with your customers’ needs. Using broad keywords that are likely used by your competitors is no longer going to work for you. Instead, try to use longer keywords that capture a description of your products and contain your geographical location.
SEO marketing strategies keep changing and it is important to familiarise yourself with these changes. These changes are usually made according to the changing habits of online users and the new technology that becomes available. Failing to stay abreast of the trends could see you losing traffic to your competitors.