Frugality is essential for most startups. As a startup owner, you may already know how difficult it can be to be cash positive. However, there is no getting around marketing, especially when you’re just getting off the ground.
The problem is that most traditional marketing methods are prohibitively expensive and can easily eat into your budget. However, there are tons of alternative and affordable marketing tactics that you can use to effectively build awareness for your brand fast. Here are a few of them.
Use the Power of Referrals
One of the most powerful ways to market your business is to let your customers do the work. In this day and age, social proof is everything and word of mouth has reached new heights. Between social media, online boards and review sites, reputation and brand image is everything.
Your first step should initially be to provide the absolute best service, product and support you can. If you manage to ace all three of these areas, you will quickly win the public’s favor and gain traction for your brand.
Being proactive doesn’t hurt either, and encouraging customers to recommend your services through referral schemes is a great way to spread the word about your business. You should also follow up with satisfied customers as much as you can and kindly ask for reviews in a non-intrusive way.
Consider News Features and Press Releases
The news is still a hot topic today and if you manage to produce something that is newsworthy, this could translate into tons of free exposure for your brand. If you do the legwork and contact top journalists in your area directly through email or through their social media accounts, a good press release could get picked up quickly. You can also have your story syndicated through sites like PR newswire for instance.
Out of all marketing methods, content marketing is one of the most powerful and cost-effective methods there is. One of the things that makes content marketing so powerful is that it allows you to reach your audience and build a genuine trusting relationship with them. If you offer true value through your content, people will see you as an authority and will be more likely to buy from you or your company.
One of the best ways to get your content noticed is by writing as a guest writer on various blogs associated to your niche. For instance, if your business revolves around finance, then you could write a guest post on finance related sites like dollarcents.org. In most cases, all you’ll have to do is contact the owner of the blog and ask if you could write as a guest. Blogs are always looking for fresh content, and if you’re good, they’ll likely be more than happy to let you write one or a few columns for them.
While marketing a startup can be a challenge, doing so without breaking the bank is still possible if you go about it the right way. If you follow the tips in this article, you should be able to build your brand on a budget in no time.